This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/11857415
OpticsPlanet, Inc. is looking for a sharp, detail-oriented Junior
Marketing Specialist to support our Growth Marketing team efforts as an
entry-level Marketing Associate, and help us present engaging,
high-performing campaigns to our loyal customers. This role offers the
opportunity to work on a wide variety of promotions targeted at hunting,
firearm enthusiasts, the outdoors, camping, fishing, and more! With the
diverse selection of products we offer, that breadth means your efforts
to publicize offers and engage with our customer base will be critical
to boosting sales performance of targeted categories and brands.
Primary Duties and Responsibilities
- Develop and optimize engaging marketing campaigns to drive customer
engagement, retention, and conversion
- Write copy and specifications for designers, SMS, and push campaigns
- Test emails, SMS, and push for compatibility with various email
clients, web browsers, and devices
- Work closely with developers to ensure a smooth customer journey
- Report on key performance indicators and analyzes results for
lessons learned
- Utilize tools, reports, and other data to identify promotional
opportunities for our extensive product selection
- Identify sales trends for specific categories and products, and
determines the best time to promote to maximize performance
- Collaborate cross-functionally across the company to align, develop,
and implement long and short-term initiatives
- Run Microsoft Excel reporting, interpret the data, make
recommendations, and share analysis within the team
- Evaluate and track competitor promotional campaigns
- Support other team members in various special assignments
- Implement and execute other tasks as assigned
Qualifications, Skills, and Requirements
- Bachelors Degree required, preferably with an emphasis in Marketing,
Business, Communications, Economics or related fields
- Experience and passion for firearms, recreational/competitive
shooting, hunting, camping, or other activities required
- Prior work experience in Digital Marketing, preferably in ecommerce
(internships count!), a plus
- Experience with Email Marketing, SMS/MMS, App, and/or Push
Notifications strongly preferred
- Ability to successfully manage multiple campaigns running at the
same time and adhering to completion target dates
- Experience with Google Analytics, JIRA, Monday.com, and/or
Attentive, a plus
- Comfortable in a fast-paced work environment
- Proficient in working with Microsoft Excel and ability to manipulate
and analyze large data sets (I.e. formulas, pivot tables)
- Self-starter, desire to learn, contribute, and be accountable
- Skilled in writing and editing content, with a strong attention to
detail, and grammatical skills
- Strong prioritization, organization, and project management skills
Ecentria and its affiliates are an Equal Opportunity Employer. The
Company does not discriminate on the basis of race, religion, color,
sex, gender identity, sexual orientation, age, non-disqualifying
physical or mental disability, national origin, veteran status or any
other basis covered by appropriate law. All employment is decided on the
basis of qualifications, merit, and business need. Ecentria and its
affiliates are Drug Free Workplaces.
If you are unable to complete this application due to a disability,
contact this employer to ask for an accommodation or an alternative
application process.