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It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is one of the world's leading entertainment services with over 270 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages.
The Opportunity
The Social Marketing team at Netflix is constantly in tune with conversations among our consumers; we're not just listening, but also participating in and initiating engaging, humorous, and thrilling discussions with fans across various external platforms. Although we are part of the broader marketing organization, our primary role is to foster affection for both the brand and our titles by keeping Netflix members entertained even when they are not streaming.
We are currently seeking a Title Social Manager who possesses a strong background in social marketing and a genuine passion for content and entertainment. As a part of the social marketing team, this individual will oversee title-specific social marketing campaigns, from developing an integrated strategy for each title to executing these campaigns, aiming to maximize viewership by sparking social conversation around our titles.
Key responsibilities:
Generate positive and impactful conversations around the title and cultivate a fandom for both the title and Netflix.
Develop a holistic social marketing strategy for the title and execute the entire campaign - planning, execution, and measurement - based on title prioritization.
Lead the creation of the complete package of title social marketing assets, which includes social editorials, talent shoots, bespoke content, and more.
Develop new and innovative social stunts, ranging from single content format to globally scaled campaigns, that will create impact and generate buzz among social audiences.
Work alongside the social channel manager to develop a cutting-edge social media campaign strategy, based on a comprehensive understanding of social platforms and audiences.
Develop the paid social strategy for unscripted series under the overarching social marketing strategy for the title in collaboration with the agencies.
Lead export title social strategy for global audience by collaborating with global social teams to enhance the presence of Korean titles within Netflix's social ecosystem.
Collaborate with internal stakeholders, including the Film and Series marketing, PR, and event teams, to develop a holistic campaign strategy.
Communicate with external stakeholders including showrunners, business partners, and agencies.
Qualifications:
Has a minimum of 10+ years of experience in the social, digital marketing team in agencies, start-up and CPG brands preferably entertainment and content industries.
Has a proven track record in social marketing, including upscale digital campaigns that successfully create meaningful conversations both online and offline.
Has a deep understanding of social platforms and experience in overall social marketing including community building, fan engaging campaign, influencer collaboration, social assets creation and paid social campaigns.
Has an understanding of a comprehensive marketing strategy that encompasses all marketing communication functions, including PR, advertising, social, events, and more.
A team player capable of engaging and collaborating with internal teams at Netflix.
Strong communication skills are essential, along with experience in managing needs and requirements from multiple stakeholders.
Thrives in a fast-paced culture with a high tolerance for change and the ability to accomplish substantial amounts of work within tight timelines.
Above all, must have an in-depth love and passion for entertainment and Netflix.
Respect and understanding of Netflix culture.
Fluency in both English and Korean is required.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.