D.R. Horton, Inc., the largest homebuilder in the U.S.,was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.
D.R. Horton, Inc.is currently looking for a_Social Media Manager_. The right candidate will be responsible for creating and executing a social media strategy that drives brand awareness, engagement, business growth, and traffic to our digital platforms while ensuring alignment with business goals and company objectives. This position will lead a team of social media specialists to foster a culture of creative teamwork.
Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned.
- Develop and execute comprehensive social media strategies across multiple platforms to increase brand awareness and engagement
- Maintain brand guidelines and ensure consistent and engaging content across various platforms
- Plan and execute a content calendar, ensuring consistency and timeliness of posts
- Create engaging, creative, and original content tailored for each platform. Work closely with cross functional marketing and creative partners to align with our brand voice
- Share insightful and comprehensive reports on social media campaign performance
- Collaborate closely with internal stakeholders to gather feedback and insights, integrating them into ongoing and future social media strategies
- Provide strategic recommendations based on data-driven insights to optimize future campaigns and improve overall social media effectiveness
- Promote a culture of knowledge-sharing within the team, encouraging the exchange of best practices, successful tactics, and lessons learned
- Integrate social media strategies into broader marketing and business strategies
- Act as a liaison between the social media team and other departments to ensure seamless communication and cooperation
- Set measurable goals across relevant channels and create a report to track performance and measure social media ROI
- Monitor, analyze, and report on key performance metrics, providing actionable insights to optimize strategy
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly
- Stay updated on industry and emerging trends in digital marketing, new platform features, and social media best practices
- Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to travel overnight
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Supervisory Responsibilities
- Supervises 2 or more employees
Education and/or Experience
* Bachelor’s degree from a four-year college or university plus 4 years of experience, or a high school diploma (GED) and 6 years of experience in a related field
* At least 1 year of management experience
* Experience working with cross-functional teams, including content creators, designers, and marketing strategists
* Proficiency in social media management tools
* SEO knowledge
* Possess basic graphic design and video editing skills
* Proven track record of growing social media presence and engagement on major platforms
* Strong understanding of social media trends, algorithms, and best practices
* Superb organizational and project management skills
* Excellent written and verbal communication skills with a keen eye for detail
* Excel in a fast-paced environment and thrive pivoting strategies to drive business needs forward
* Strong analytical skills with the ability to interpret data and adjust strategies accordingly
* Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
* Proficiency with MS Office and email
* Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
* The noise level is generally moderate
Preferred Qualifications
* Experience in community management and audience engagement is a plus
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
- Medical, Vision and Dental
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life Insurance
- Vacation, Sick, Personal Time and Company Holidays
/Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2/
Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!
LinkedIn, Twitter, Facebook, Instagram
Job: *Marketing
Organization: *Corporate
Title: Social Media Manager
Location: TX-Arlington
Requisition ID: 2500980