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Buffalo Wild Wings Manager, Field Marketing Programs - Buffalo Wild Wings in Atlanta, Georgia
Buffalo Wild Wings is the largest sports bar in America. We’re the largest pourer of draft beer in America. We have more sports on more screens than any establishment on the planet. Buffalo Wild Wings is not just a restaurant, it’s an experience.
As a member of the Field Marketing & Partnerships Team, this candidate will be responsible for leading the development and implementation of field marketing programs in local communities, inclusive of partnerships and media.
This full-time position reports to the Sr. Director, Field Marketing & Partnerships and sits within the Brand Marketing & Advertising group on the Buffalo Wild Wings marketing team. The role can either be located at the Inspire Brands Global Support Center in Atlanta, GA, or be fully remote.
Partner with brand management, operations, and field marketing team to identify priority programs for development
Lead end to end development of program ideas, toolkits, training, creative materials, and priority media channels in partnership with agency and internal stakeholders
Develop tiering plan for implementation of programs in appropriate markets, including budget considerations, measurement, and optimization framework.
Oversight of company field marketing programs budget, inclusive of measurement and optimization of investment
Lead communication plans for launch of new programs, including partnership with PR team as appropriate
EDUCATION AND EXPERIENCE QUALIFICATIONS
Minimum 5 years in field marketing
Experienced in developing and implementing field marketing programs in local communities, inclusive of partnerships and media.
Experience in leading people
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES * *
Experience in leading mutually beneficial relationships with franchisees and operators
Experience in strategy, development, execution, measurement, and optimization of field marketing programs
Experience in partnering with agencies on the development of programs, creative content, and media recommendations
Experience leading and mentoring direct reports
Experience in leading marketing within the restaurant industry
Experience in partnering with alcohol brands on programs and promotions
Empowered to make recommendations to Director and VP
Buffalo Wild Wings fuels moments worth sharing – for our guests and for our team members. Yes, it is literally working at a Sports Bar and all the energy that comes with it. We’re a brand on the rise, and we need great people as we write the next chapter of our story. If that’s _you, pull up a barstool. _
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.