Category Developer
Location
US-CO-Breckenridge
ID
2024-26550
Type
Regular Full-Time
Category
Sales/Trade
Overview
The Category Developer is the category expert for Diageo brands (Tequila or
Whiskey) within a targeted account base. They are focused against increasing
share and velocity of their assigned commodity using tactics that help sell-in
the right brands to customers and sell-out to consumers via planning and
execution of brand activations. This role must maintain strong relationships
with the key stakeholders/gatekeepers of the supplier accounts and be the
'go-to' consultant for the accounts.
The Category Developer will be active with in-market events and education.
Our Category Developers will be required to participate in a two-week
'in-person' Academy Category Training.
This position is located in the Breckenridge, Colorado
Salary and Benefit Statement:
Any offered salary is determined based on internal equity, internal salary
ranges, market data/ranges, applicant's skills and prior relevant experience.
Compensation package: Range: $56,280- $70,350 + $4800 car allowance.
This position is eligible to participate in a bonus program. Metrics and
level of participation are determined annually.
This position is eligible for health care benefits, life insurance, time
off benefits and participation in the Company's 401(k) plan.
Responsibilities
Drive and delivery on sales and marketing goals of assigned category and
brands
Serve as the expert and resource for the division or group in developing
beverage and marketing strategies and plans for growth of assigned category.
Research trends, category, and portfolio to ensure that the group or
division and company meet supplier goals as established.
Present new products and beverage offerings and conduct monthly business
reviews.
Plan high-end consumer activations within key accounts to elevate category
awareness based on customer needs.
Drive real time market insights to inform, apply, unlock and accelerate
growth.
Lead, organize, report, field intel and insights for assigned territory
and categories.
Collaborate with on-premise & retail sales teams, developing creative
solutions to help drive business and growth in assigned categories across
their assigned territory
Develop and deliver training modules to the sales team, customer, and
supplier regarding sales trends
Determines specific areas in which the category has opportunity for growth
(Territories, Accounts, etc)
Establishes merchandising objectives relative to brand priority for each
account by understanding company priorities and defining POS needs to the
supplier
Focus on increasing share and velocity of assigned category.
Ownership of account plan and execution based on brand plans
Obtains appropriate distribution of category throughout account base by
presenting and selling based on the brands' features and benefits
Conduct staff educations and building of the category.
Maintain and build strong relationships with the key
stakeholders/gatekeepers of the assigned accounts
Participate in supplier and category specific work-with sales calls.
Attend educational workshops, reviewing professional publications,
establishing personal networks to build and maintain industry knowledge.
Maintains customer confidence and protects operations by keeping information
confidential.
Maintains a safe and clean working environment by complying with procedures,
rules and regulations.
Other duties, as assigned by the jobholder's supervisor, may also be required.
Qualifications
Bachelor's degree in related field and/or equivalent training and work
experience
Minimum of 5 years in sales or industry related and category expertise
experience; such as
CSS Certification or WSET Spirits level 2; or
Category specific certifications (Whiskey or Tequila); or
Deep knowledge of category or responsibility that this role will support
Must have a v lid driver's license and be able to operate a motor vehicle
Proficient PC skills using MS Office and other various computer programs
including presentation software
Must be a results-oriented professional with verbal/written communication
skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay
attention to detail and meet... For full info follow application link.