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Job Title: Marketing Specialist, RSV- Vaccines
Location: Bridgewater, NJ
About the Job
This position focuses on the execution of the healthcare professional (HCP) and consumer marketing strategies in addition to leading the Review Committee (RC) process for the RSV Commercial Team. This position is important to helping maintain Beyfortus’ current leadership position in RSV infant protection.
The Marketing Specialist will be an integral member of the RSV Marketing Team. This position reports to the Sr. Director, Consumer & Digital Marketing. The Marketing Specialist will work in close collaboration with multiple cross-functional teams, including the RC reviewers (Regulatory, Legal, and Medical), the RSV brand marketing teams (both Consumer & HCP), other job owners, as well as Digital ITS, commercial technology, and agency partners.
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Support RSV Marketing Team the business strategic priorities of both consumer & HCP promotional assets aligned to the business strategic priorities.
Understand customer drivers and barriers for immunization and what is needed to activate behavior change
Support Product Managers with updates to their promotional assets by working with the agency partner to pull through needed updates and submitting and representing the pieces at RC.
Manage applicable claims libraries and RC SharePoint including Best Practices
Contribute to the development of annual strategic integrated marketing plans aligned to business goals
Manage and optimize applicable promotional budget
Maintain a strong understanding of the RSV commercial strategy and key tactics to help effect efficiencies in the RC process
Lead the prioritization of all RC activities for the overall review process within the Pediatric Business Unit
Maintain active communication with stakeholders to ensure an overall efficient and effective RC review process is implemented
Monitor submission quality of assets, resolve RC issues, and provide PromoMats and RC guidance and trainings as needed to internal team and external partners
Perform quarterly reconciliations, comparing report of active materials in PromoMats to reports of active materials hosted on 3rd party platforms to ensure only active, approved materials are being used in the market
Serve as expert in US pharmaceutical promotional guidelines
About You
Education Minimum Requirement:
Required Experience and Skills:
Minimum of two (2) years of pharmaceutical and/or vaccine marketing or sales experience
Understanding of the RC process
Detailed oriented
Strong critical and strategic thinking skills
Exemplifies a collaborative mindset
Proven ability to partner across a matrixed organization with multiple stakeholders
Strong project management and problem-solving skills
Experience managing creative agencies and/or other third-party vendors
Excellent oral, written, and presentation skills with a strong attention to detail
Experience leading and influencing without direct authority
Creativity, enthusiasm, analytical acumen, and exceptional overall business insights
Travel Expectations
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
BRIDGEWATER, NJ ONLY – Office Location Update
Sanofi's Bridgewater, NJ office is scheduled to relocate to Morristown, NJ on or around March 24, 2025 and this role will then be based in Morristown, NJ.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)