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Remote Work: Hybrid
Overview:
At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.
We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.
Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.
Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.
The Paid Search and Social Lead is responsible for developing and executing integrated search and social media strategies to enhance brand visibility, engagement, and conversions across digital channels. By fostering collaboration between paid search and social media specialists, this role ensures alignment between paid search campaigns and paid social media initiatives, maximizing overall campaign effectiveness and ROI.
Responsibilities:
Developing search strategies: Lead the development of global search strategies, aligned with overall digital marketing objectives. Implement advanced search methodologies and technologies to enhance search capabilities.
Optimizing paid search campaigns: Manage and optimize paid search campaigns to improve ROI and achieve performance goals. Conduct keyword research, ad copy testing, and bid optimization to maximize results.
SEO efforts: Collaborate with SEO specialists to ensure alignment between paid and organic search strategies. Provide insights and recommendations for improving organic search rankings and website visibility.
Executing paid social media strategies: Develop and execute paid social media strategies across various platforms to increase brand awareness, engagement, and conversions. Utilize audience targeting, ad creative optimization, and budget management to achieve campaign objectives.
Performance analysis and reporting: Monitor and analyse search and social media performance metrics, providing regular reports and insights to stakeholders. Identify trends, opportunities, and areas for improvement to drive continuous optimization.
Qualifications:
5+ years marketing experience and 3+ years experience working in (or with) a media agency
2+ years leadership/management experience with a track record of managing and coaching teams
Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)
Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey
Experience using attribution modeling
Proficient level of English Language
Benefits:
5 weeks of vacation, 5 sick days and 2 volunteer days paid off.
Multisport card at a reduced price.
Meal contribution.
Monthly contribution 800 CZK/month in the form of credits on your Benefit plus card with cafeteria system where you can choose from wide range of activities/benefits from Health, Sports, Travel, Wellness, Development, Culture up to company Language courses.
Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments.
Annual bonuses based on financial results.
Yearly salary increases according to individual performance.
Employee referral bonus for bringing New Talent to Zebra.
Free beverages and fruit days (coffee, tea, milk available in our kitchenette).
Life & Pension insurance contribution.
New modern and multifunctional workplace at Vlněna Office park in the city centre
Discount at our partners (Banks, HP, Dell, Microsoft Office).
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. You can always verify the validity of a job posting or recruiter interaction by contacting us at HRServiceCenter@zebra.com If you are a victim of identity theft contact your local police department.