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RiseBoro Homecare Inc. Digital Marketing Associate in BROOKYN, New York

"All persons newly hired for employment by RiseBoro must provide proof of having received at least one dose of an approved COVID-19 vaccine prior to beginning their employment, except for those who obtain an exception due to medical or religious reasons through the reasonable accommodation process."

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Marketing Associate is responsible for developing, implementing and executing digital marketing strategies and initiatives for RiseBoro Community Partnership and its premier divisions. The Marketing Associate will have a focus on digital channels and is responsible for driving digital engagement, building followership, and driving brand awareness and individual giving via all owned media channels.

Responsibilities include:

  • Oversee the effective operation of RiseBoros online marketing campaigns and activities and ensure all content and messaging is consistent with and supports RiseBoros mission, vision and values

  • Responsible for all active organizational social media platforms including content creation and posting, monitoring and responding as appropriate

  • Create compelling and relevant content posts, including design, copy, and video as appropriate, to engage internal and external audiences

  • Create standardized digital marketing practices, content and procedures for the organization including the creation and maintaining of a content calendar

  • Create targeted digital communications campaigns to achieve organizational goals

  • Leverage digital marketing best practices, interpreting data and analytics to drive strategy

  • Execute monthly e-newsletter to supporters collate content, manage subscriber list, and creative development within brand identity

  • Analyze processes and metrics for constant improvement

  • Implement initiatives within brand standards to grow social media followership entity wide

  • Track and report results for digital marketing initiatives and channels

  • Support programmatic media campaigns with digital components

  • Act as subject matter expert for all digital marketing channels, staying informed on best practices, new tools and functionality, and other aspects to optimize digital channels

  • Utilize the various online tools to promote the organizations online image and brand

  • Other related duties as assigned

    COMPETENCIES

  • Three to five years of experience required in digital marketing or marketing communications

  • Proficient in creating digital content, including posts, newsletters, email campaigns and videos

  • Ability to manage all aspects of RiseBoros owned media channels including social media, email campaigns, and other digital channels

  • Strong digital marketing and analytical skills with a focus on problem solving

  • Organizational and project management skills

  • Ability to work well independently as well as collaboratively within a team setting

  • Meticulous attention to detail

  • Proficient in Microsoft Office suite

  • Knowledge of graphic design software platforms and video editing highly preferred

  • Ability to handle and prioritize multiple projects

  • Positive attitude, sound judgement and top-level professionalism

  • Ability to work well across functional departments

  • Ability to meet deliverable dates

    EDUCATION EXPERIENCE

  • Associate degree in marketing, communications, or similar field required; Bachelors degree in marketing, communications or similar field preferred

EEO/Affirmative Action Policy Statement

It is the policy of RiseBoro to provide equal employment opportunity to all employees and applicants for employment. No individual will be discriminated against on the basis of race, color, age, creed, religion, national origin, citizenship status, political or union affiliation, marital or partnership status, sex, sexual orientation or affectional preference, gender identity, familial status, genetic information or predisposition or characteristic, disability, status as a victim of domestic violence, status as a veteran or member of the U.S. military and related obligations, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including but not limited to, recruitment, hiring, job placement, compensation, benefits, training and apprenticeship, employee development, promotion, demotion, discipline, transfer, lay-off and recall, and termination. RiseBoro makes reasonable accommodations based on religion and/or disability as required by law, and requests for accommodation are to be directed to the Human Resources Department.

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