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24 Hour Fitness, INC. Director Revenue Management and Products (Remote) in California
As 24 Hour Fitness has evolved our strategy, Revenue and Membership product management is a critical function needed to support the business and drive results. To ensure we are creating engaging products for consumers, maximizing revenue and engaging our cross-functional partners the Director of Revenue Management will lead critical activities in the business.
Reporting to the Senior Director, Revenue Management and Strategy, the Director leads the recommendations of membership products, promotional analysis and manages the operations of the department. This include leading the develop of new membership products, driving the execution (i.e. IT capability, ensuring infield training is complete); reviews all promotional activities and develops the recommendations to optimize membership revenue. Additionally, the Director will support other functions (e.g. Fitness, Innovation, Retail) on pricing architecture, slopes and analysis.
ESSENTIAL DUTIES & RESPONSIBILTIES Estimated % of Time Spent
- Strategic Pricing Analysis and Leadership
Leads revenue management analytics for all membership promotions and develops promotional calendars based on findings
Assesses revenue leakage (through manager override analysis); develops recommendations to reduce revenue losses
Assess competitive pricing, makes recommendations to existing pricing architecture and slopes to ensure we continue to remain competitive
Provides pricing related data and analysis, as needed (i.e., performance to budget, guest traffic trends, closing, $ per unit, or other key metrics).
Leads the creation of monthly operational reports as well as ad hoc reports as needed.
Develops, evaluates and documents key learnings of pricing strategy effectiveness using objective and subjective analytics.
Review finding with key stakeholders 50%
- Membership Operations
Manage and refine the end to end pricing process for memberships, personal training packages and special privileges.
Ensure marketing, pricing plans, and strategies are effectively communicated and executed.
Develop and maintain membership related policies and procedures in SIMON and the my Memberships site, working with the Operations team and necessary business partners.
Responsible for the membership category strategic planning process.
Gain consumer insights, market, and competitor intelligence.
Communicate to club /corporate staff on pricing related topics.
Serve as subject matter expert for pricing related issues and projects.
Communicate with field leadership on various pricing related topics.
- Membership Product Recommendations
Lead and/or manage department resources in the conceptual development and refinement of new membership products and advises other functions on new products
Work closely with IT, Finance, Operations, Marketing and Field Leadership by actively participating in and leading cross-functional teams designed to implement or improve membership products
- Team Management
Partner with the Senior Director to build, maintain and manage the strategic roadmap.
Lead team members and indirectly manage key stakeholder relationships across multiple departments.
Develop team skill level through identification of development opportunities and design monthly plan to ensure team growth.
Provide regular feedback on day-to-day performance, proactively addressing any issues or concerns. Conduct mid-year and year-end formal performance appraisals following company practices and policies.
Regularly recognize and reward employees, keeping them engaged in their work product as well as the cross-functional business units with which they work.
This position report to the Senior Director, Revenue Management & Strategy and regularly meets and communicates with the business leaders for all affected business units to include IT, Finance, Marketing, Sales, Operations, Retail, HR and Legal. Interact with company executive leadership team, requiring negotiation of critical issues, influencing, and policy making related to fitness and membership (e.g., channel strategy, product offerings, pricing changes, process improvement, etc.).
Knowledge, Skills & Abilities
Strong analytical, conceptual, creative, and practical problem-solving skills. Strategic thinker.
Strong interpersonal skills and excellent verbal, written and listening communication skills a must. Must be customer service orientated. The ability to influence at all levels in the organization.
Proven success in planning and attaining organizational objectives.
Ability to manage multiple assignments simultaneously and independently, setting own priorities.
Expert skills in Microsoft Office Suite and the ability to create sophisticated Excel spreadsheets, Access databases, and PowerPoint presentations.
Flexible, open to change and willing to learn new skills.
Ability to manage the responsibilities under pressure.
Exceptional detail and accuracy orientation.
Strong project management and process improvement skills.
Minimum Educational Level/Certifications
- Bachelor's degree.
Minimum Work Experience and Qualifications
10+ years of work experience, preferably in analytical and/or consulting roles within the Retail or Fitness industries.
Proven experience creating sophisticated Excel spreadsheets and PowerPoint presentations.
Physical Demands/ Environmental Conditions
This position is classified as sedentary work that consists of exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently.
Equipment and special materials needed to perform this task: computer, telephone, pen, copier, calculator, and printers.
Mobility Factors: Sit 80%, Walk 20%
Physical Ability: sitting, walking, light lifting, data input, fine finger manipulation, hearing, seeing, writing, and reaching.
- Market travel 10% of the time.
Knowledge, Skills & Abilities
- Knowledge of Project Management tools.
- Advanced degree in decision sciences, mathematics, engineering, or business administration.
Work Experience and Qualification
Experience developing policies and procedures.
Experience in retail or fitness industry.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
COMPLIANCE & INTEGRITY: Consistently supports compliance and Workplace Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licensure requirements (if applicable), and 24 Hour Fitness' policies and procedures.
All Directors, Managers and Supervisors are accountable for communication, implementation, enforcement, monitoring and oversight of compliance policies and practices in their departments.
SERVICE & QUALITY: In addition to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by 24 Hour Fitness as well as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to provide superior and culturally sensitive service to member and team members, contracted providers and vendors.
WORKPLACE SAFETY: In addition to defined working conditions and physical requirements, employees are accountable for working safely; following established policies & procedures; and reporting all injuries and hazards to their supervisor immediately.
Supervisors and Managers are accountable for ensuring the safety performance of employees; applying consistent practices in compliance with federal, state and local regulations; providing guidance to maintain a safe and healthy work environment.
FUNCTIONAL GROUP Corporate Operations