Data Scientist, KAYAK Software Corporation (Cambridge, MA): The Data
Scientist will work closely with marketing leaders to make better,
data-informed, strategic marketing decisions. Will use analytical tools
and techniques to extract meaningful insights from data. Work with
marketing science measurement methodologies like Conversion lift on
Facebook & geo-lift on Google, Marketing mix models, and Causal Impact.
Perform end to end experimentation from formulating hypotheses,
experiment design to collecting right data, doing power analysis to
finally then completing and analyzing experiment results. Define new
methodologies and advanced analytics techniques to measure and optimize
the marketing spend in a robust manner. Experiment on marketing
channels, primarily in AdWords, Facebook, Television, and YouTube.
Analyze results from the on-site A/B testing platform. Responsible for
measurement methodologies and impact analysis for all marketing
campaigns. Create, validate, test, and update algorithms and models.
Forecast business critical metrics and help marketing teams for
optimizing budget allocation across marketing channels. Telecommuting
from within the U.S. is allowed. Minimum requirements: Bachelor?s degree
or foreign equivalent in Business Analytics or a closely related field.
Special requirements: Must have any level of demonstrated knowledge
of 1) data manipulation and extraction using relational databases (SQL);
2) kanban/scrum and agile framework; and 3) building mathematical
models. Qualified applicants email resumes to Michelle Grahovac, Global
Mobility & Immigration Lead, at mgrahovac@opentable.com with reference
to job code DSSP24.