This Is the Place to Be:?
Connecting Futures Now! DHI Group, Inc. is the parent company of career
marketplaces, Dice and ClearanceJobs. We connect candidates with career
advice, resources and ultimately a dream job. At DHI, creating a workplace
that celebrates diversity and promotes inclusivity is embedded in the culture
and values of our organization. This is the place to be and we want you here
with us.?
You Belong Here:?
Join a mission-driven company that prioritizes you. We are a supportive team
that embodies our "One Team" value as we work together and win together.
Voted as a certified Great Place to Work , our team members feel their
opinions count and are cared for by DHI. 92% of employees say DHI is a Great
Place to Work - 35% higher than the average U.S. company. DHI's culture
of inclusivity is anchored by four pillars: diversity training, inclusive
hiring practices, volunteering, and employee resource groups. You belong here!
About the team:
As part of our B2C Growth Marketing team supporting Dice.com (tech career
marketplace), you will build and manage the programs and campaigns that
drive acquisition and engagement across the full B2C customer journey with a
heavy emphasis on email campaigns. We are focused on providing excellent
customer experiences for tech professionals who use Dice to manage their tech
career, while driving continuously improved tech professional
(candidate) acquisition and engagement.
About the role:
As Marketing Manager, B2C Email and Campaigns, you will partner with
members of the Product Development and Sales teams to ensure that we meet tech
professionals where they are along their career journey, driving engagement
with Dice jobs and career content. You'll leverage all marketing channels
including email, paid digital, live and virtual events, and social media
to create an integrated campaign experience for our target audiences. You'll
partner with the Brand and Content Team to determine the types of content and
experiences that will create accelerated tech professional engagement. You
will manage data integration strategy required to facilitate best-in-class
lifecycle messaging programs. Responsibilities:
Lead campaign design for integrated B2C marketing campaigns to drive candidate
growth and accelerate Dice.com platform usage
Leverage trigger-based and campaign-based email programs via Iterable to
deliver cohesive value throughout the candidate lifecycle
Be a thought leader for integrated campaigns and best practices, partnering
in developing and executing integrated campaign strategy across all tech
professional segments
Coordinate and execute data-driven lifecycle marketing campaigns across
various channels, including email, push notifications, and in-app
messaging, to boost tech professional engagement
Conduct A/B testing on campaigns to optimize performance and maintain
customer journey map
Collaborate closely with the B2C Growth Digital and Product Marketing
Managers, Product, and Engineering teams to facilitate day-to-day campaign
execution, optimization, and data integrations
Ensure visual identity and message consistency throughout the tech
professional journey and all communications
Generate and present weekly/monthly marketing reports, analyzing and
summarizing campaign performance, offering valuable insights for ongoing
enhancements
Actively contribute to a team culture emphasizing testing, optimization,
and continuous improvement of the tech professional experience through
effective lifecycle marketing strategies
Why we're hiring for this role:
We are implementing an integrated campaign approach to reach our target
audiences to support Dice's growth goals for new candidate acquisition and
existing candidate engagement. You will be the principal driver of this shift
and make an org-wide impact by leading cross-functional collaboration,
campaign strategy, design, and implementation. Within B2C Growth
campaigns, our lifecycle marketing programs play a critical part of
supporting tech professionals in achieving career success, and this role
delivers candidate value through email and integrated campaign communications.
In the short term you will:
Evaluate our B2C Growth lifecycle marketing program and make recommendations
for optimization of programs
Support the development of our B2C customer journey, and identify gaps in
needed candidate skills/job titles that will form the basis for our first
integrated campaigns
Identify opportunities for improvements within our Iterable data integrations
and campaign journeys
In the long term you will:
Deliver creative campaigns that demonstrate the value of Dice's tech
professional marketplace, while consistently delivering on OKRs
(Objectives and Key Results) and meeting KPI goals
Analyze program effectiveness and regularly share performance and insights
with actionable improvement with Senior Leadership Team
Design exceptional experiences for Dice's tech professional audience that
drive strategic growth and support our tech career marketplace ecosystem
What you bring to the team:
Required:
Experience shaping and managing web and digital strategies and channels
Insatiable curiosity that drives continuous learning about modern Marketing
and growth practices, as well as an ongoing test and learn practice
Ability to execute with urgency