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Job Description Summary
We are looking for an International Digital Marketing Leader to guide and expand our digital marketing efforts across multiple international markets. This role will involve leading a team of digital marketers and driving strategies to maximize return on investment (ROI) from digital campaigns. The successful candidate will be responsible for the growth of our digital presence, optimizing digital marketing channels, and ensuring our online marketing strategies align with both global and local objectives.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Responsibilities
Digital Strategy Development: Lead the creation and execution of digital marketing strategies for international markets, focusing on key channels such as search engine marketing, social media, display advertising, and email marketing.
Team Leadership: Manage and mentor a team of digital marketers, ensuring alignment with business objectives and growth targets while fostering a culture of innovation and continuous learning.
Campaign Management: Oversee the execution of digital campaigns, ensuring they are optimized for performance and achieve measurable business outcomes, including lead generation and product awareness.
Return on Investment (ROI): Track and report on the ROI of digital marketing initiatives, adjusting strategies as necessary to optimize budget allocation and performance.
Market Expansion: Lead efforts to expand our digital marketing footprint in international markets, tailoring strategies to meet the specific needs and behaviours of local audiences.
Collaboration: Work closely with product marketers, regional teams, and other stakeholders to integrate digital strategies with broader marketing campaigns and business goals.
Analytics & Optimization: Use data-driven insights to optimize digital campaigns, leveraging tools such as Google Analytics, social media metrics, and A/B testing to refine strategies and improve outcomes.
Innovation: Stay at the forefront of emerging digital marketing trends and technologies, evaluating and implementing new tools or platforms to enhance the effectiveness of our digital strategies.
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business, or related field (MBA preferred).
Significant years of experience in digital marketing, with a focus on international markets and managing digital marketing teams.
Proven track record of driving digital marketing strategies that deliver measurable results and ROI.
Strong experience in managing digital marketing campaigns, analytics, and optimization.
Deep understanding of digital marketing channels, tools, and platforms, with a focus on market expansion and ROI.
Excellent leadership, communication, and strategic thinking skills.
Ability to work collaboratively in a fast-paced, cross-functional environment.
Fluency in languages is a plus
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Behaviors
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Total Rewards
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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Additional Information
Relocation Assistance Provided: No