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Start Date: Immediate
Location: Network Support Office
Reports to: Director of Communications and Enrollment
About Prodeo:
Prodeo Academy is a network of public charter schools in the Twin Cities dedicated to closing the opportunity gap through data-driven instruction and a culture centered on core values: Perseverance, Respect, Integrity, Development, and Engagement. Over 1000 students from across the Twin Cities attend our six schools on two campuses, and they are making inspiring academic and personal growth.
Who We're Looking For:
This is not a traditional school-based role. The enrollment manager is responsible for leading the enrollment team through the effective execution of a professional sales cycle—creating leads, prospecting, and ultimately converting those prospects by enrolling a diverse class of students in Prodeo Academy. The enrollment manager develops and drives student recruitment and retention strategies to increase Prodeo Academy's enrollment.
The ideal candidate is a competitive and detail-oriented leader looking to change the world. They will thrive in a challenging environment, value director feedback, and align with our mission to develop critical thinkers and reflective leaders. This is an exciting opportunity for a passionate, mission-aligned high producer to lead a growing team and make an immediate impact. You will use your sales, project management, recruitment, and/or marketing background to develop systems and strategies to help children get the education they need to thrive.
Key Responsibilities:
Drive New Student Recruitment and Enrollment:
Enhance Prodeo Academy's sales and enrollment strategy
Improve marketing strategies and tactics to attract prospective families and bring them through the enrollment pipeline
Grow relationships with key feeder organizations
Strengthen relationships with current families to empower them to become a strategic source of new enrollment
Collaborate to enhance the enrollment experience
Develop and implement a sales and enrollment playbook and training program to ensure the enrollment team executes a consistent, repeatable, world-class process
Ensure that Prodeo Academy exceeds its enrollment goals
Successfully Manage a Team of Full-time, Part-time, and Contracted Staff:
Lead and direct an entrepreneurial, goal-oriented team that is motivated by results, achievement, and outcomes
Ensure all enrollment team members align with organizational goals, messaging, and mission
Facilitate continuous professional development and training to foster high-performance
Set aggressive goals and establish key metrics to measure performance
Lead regular sales and enrollment meetings to coach, improve win rates, and support successful enrollments
Provide robust accountability mechanisms
Mentor and train staff in the most effective way to share Prodeo's value proposition and sign up new students
Build/Maintain Impeccable Systems and Data Analytics:
Meticulously track and analyze KPIs for recruitment, enrollment, and retention, ensuring high ROI
Coordinate with school-based operations to optimize enrollment systems and processes, ensuring clean data and ease of use for families and Prodeo staff members
Monitor and analyze attrition and retention rates, implementing strategies for improvement
Work with the Network Director of Data to lead the school's enrollment and CRM systems, software, and apps. Ensuring that systems run at peak performance, data is clean, and users are trained
Share critical data with the Director of Communication and Enrollment to tell the story and improve recruitment, enrollment, and retention
Ensure that all Prodeo employees understand the recruitment and enrollment process to foster a shared culture of ownership
What You Will Bring:
Strong written and verbal communication skills
Experience in team management and training
Flexibility and problem-solving ability
Excellent organizational skills and attention to detail
A clear understanding of a sales cycle
Experience collecting and using data to drive strategic actions and processes
Entrepreneurial drive and commitment to the mission
Proven sales and/or recruitment experience
Minimum Qualifications:
Bachelor's degree
Five years of relevant experience in sales, project management, recruitment, admissions, or marketing
Knowledge and experience working with marginalized communities
A commitment to social justice
Ability to maintain confidentiality and integrity
Autonomy and accountability in work
*Priority is given to individuals who have language skills in Spanish, Somali, Karen, Kayah, and/or Hmong
Compensation: The base salary starts at $60K, with additional compensation based on experience and goal achievement.
Comprehensive healthcare benefits (Medical, Dental, and Vision)
Retirement plans through the Public Employee Retirement Association (PERA) and optional 403B plans.
Paid time off and flexible work hours.
Staff daycare
Prodeo Academy is an equal opportunity employer. We do not discriminate on the basis of race, gender, handicap, age, religion, sexual orientation, or national or ethnic origin. We are committed to hiring a diverse and multicultural staff and encourage applications from traditionally underrepresented backgrounds.