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Ohio State Job Bank Account Based Marketing Manager in Columbus, Ohio

Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity. Why You'll Love This Role Cribl is looking for an Account Based Marketing superhero to drive data-fueled, high impact campaigns into target accounts and enable our GTM teams on account based insights - generating high propensity pipeline that amplifies Cribl's growth trajectory. The successful candidate will be a revenue- and data-centric marketer, tech-savvy and passionate about innovation, who is hungry for growth. If You Got It - We Want It * Drive the ongoing evolution of Cribl's Account Based Marketing activation approach, toward greater pipeline impact, ROI, and GTM cohesion - bringing the very latest industry knowledge to define the strategic roadmap, and guide cross-functional execution * Be the lead partner for Marketing Operations on 6sense for GTM teams: driving 6sense enablement (creating custom materials including how to sell to all types of intent data) and ongoing engagement for SDRs and RSMs - evidencing impact on utilization and Sales outcomes * Work across Marketing teams to advise and serve up 6sense segments for account based activation * Champion the Account Funnel - driving visibility and surfacing insights with Regional Marketing & Sales into Target Account status to devise campaigns and Account cohorts, globally * Create content with Subject Matter Experts, curate campaigns across channel owners - rolling up sleeves to get work executed * Innovate with bespoke content creation at scale for hyperpersonalized campaigns (e.g. leveraging GenAI and automated orchestration) * Partner with Web and through the Demand team to drive account based personalization * Own reporting on all activities, inputting to the evolution of models for reporting success per latest tools and tactics available, and strategies deployed * Provide 6sense Sales user support (leveraging vendor support where required) and the ongoing optimization of Sales alerts, with Marketing Operations As An Active Member Of Our Team, You Will Bring... * At least 7 years of experience in Digital and Account Based Marketing, with 4+ years in a software company, targeting IT, Security, DevOps in large enterprises * Demonstrable experience in Account Based Marketing campaigns, Account segmentation, and both Marketing & Sales activation of intent data, to create high propensity pipeline * Deep experience with 6sense is essential. Experience across a range of intent providers (e.g. review sites, TechTarget Priority Engine, Bombora, Qualified, ZoomInfo, LinkedIn Sales Navigator) and hands-on reporting in Salesforce is highly preferred. * World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the Account's experience * Obsessive about measuring results - strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities * Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions * Effective time management skills and the ab Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjg2NjM4LjEwNTA4QGNyaWJsY29tcC5hcGxpdHJhay5jb20

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