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Media Director
5/3/2024
+-----------------------------------------------------------------------+ | OVERVIEW: | +-----------------------------------------------------------------------+ | The Media Director oversees the media functions of the agency---from | | proposals to the reconciliation of the buys. They will provide the | | digital and traditional media team guidance in developing strategies, | | plans, outside vendor relationships, and media operations. They will | | manage and supervise the media staff (reviews, weekly team meetings, | | workload allocation, hiring, and other staffing decisions). They will | | work with cross-functional teams to plan, execute, build, and present | | media campaigns to existing clients and new business prospects. On a | | regular basis, they will analyze, optimize, and provide | | recommendations on paid media initiatives and supervise other media | | personnel in these tasks.. | | | | | | | | This position will work very closely with the KW2 Controller to | | ensure financial reporting and tracking of media buys are accurate. | | This position will also assist in creating, building, and maintaining | | working partnerships with vendors and potential new vendors and | | recommend media. This position can work remotely, though is welcome | | to work at KW2's office in Madison. | +-----------------------------------------------------------------------+
ROLES & RESPONSIBILITIES
Media Department Leadership
?[ ]{times="" new="" roman";="" display:="" inline-block"=""} Provide leadership, management, and guidance to the media staff. Act as a leader within the agency and grow department personnel and agency capabilities.
?[ ]{times="" new="" roman";="" display:="" inline-block"=""}Stay abreast of emerging media tools, best practices, collaboration and ideas that drive agency recommendations, and transfer that knowledge to the media team and other agency staff. Identify staffing needs and play an active role in the hiring of media team members.