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Aumni, a J.P. Morgan company, has a demand marketing opportunity where you can make a meaningful impact on both your career and the entire venture capital industry, pushing the limits of what's possible.
Job summary:
As a Demand Generation Manager in Aumni's Marketing department, you will design, execute, and report on demand generation campaigns and programs to drive customer acquisition and revenue growth.
Job responsibilities:
Work closely with the Head of Marketing to develop and execute a comprehensive demand generation strategy aligned with business goals, focused on high quality lead generation, nurturing, and conversion.
Collaborate with sales and marketing teams to define target audiences, buyer personas, and customer journey mapping.
Deliver granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
Plan, execute, and optimize multi-channel marketing campaigns
Consistently develop A/B tests for email campaigns and programs with create actionable insights from regular qual/quant feedback.
Ensure alignment of messaging and campaigns with the overall brand positioning and business objectives.
Leverage ABM tools and tactics to create and measure the success of account-based marketing programs, including engagement with target accounts and their impact on pipeline.
Coordinate with our business development team to optimize lead volume and quality with the goal of generating high-value sales opportunities.
Implement strategies to capture and nurture leads throughout the sales funnel, leveraging marketing automation tools and data-driven tactics.
Work closely with the content team to develop tailored content for different stages of the buyer's journey for each target segment/cohort.
Provide regular reporting on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
Required qualifications, capabilities, and skills:
Bachelor's degree.
5 years of experience in B2B SaaS demand generation.
Proven track record of successfully designing and executing multi-channel demand generation campaigns that resulted in measurable business impact.
Mastery of relevant aspects of Salesforce and Account Engagement (formerly Pardot)
Expertise in ABM platforms (e.g. 6sense, Zoominfo MarketingOS)
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication and an ability to collaborate cross-functionally.
Demonstrated ability to manage and mentor a high-performing marketing team.
Preferred qualifications, capabilities, and skills:
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans