Located where the Great Plains meet the Rocky Mountains, the University of
Denver embodies the spirit of exploration and discovery that defines our
region and our history. DU is a private institution built on exploration
through research and collaboration among educators, students, and local
and global communities. With nationally recognized academic programs, a
history of widespread influence, a forward-looking vision for a 21st-century
education, and a deep commitment to promoting inclusion, we open a world
of opportunity and empower our students to make a difference around the world.
Through learning, scholarship and practice, students gain the
experience, knowledge and courage they need to tackle big challenges in the
real world and guide diverse communities and organizations.
There has never been a more exciting time to represent a private university
devoted to the public good, enable our mission of translating passion to
purpose, and enjoy a professional experience in one of Americas hottest
metropolitan cities. There is a clear and remarkable energy that envelopes
Denver and Colorado, and the University of Denver is right at the heart of
that incredible momentum.
Daniel Felix Ritchie School of Engineering and Computer Science (Ritchie
School) houses three departments and offers six undergraduate degrees,
along with several graduate programs. Our small classes, engaged faculty,
and atmosphere of experimentation and collaboration offer our students a
multi-dimensional education that prepares them to excel and innovate in
science and technology. The Ritchie School is also home to Knoebel Institute
for Healthy Aging (KIHA), which is an interdisciplinary initiative using
science, engineering, and technology to help early detection of "aging
and age-related conditions" such as Alzheimer's disease and Parkinson's
disease, and to help our community develop healthy habits, interpersonal
connections, and management of health conditions for a lifetime of quality
experiences. Come join our vibrant University community as Marketing Manager
for the University's Daniel Felix Ritchie School of Engineering and Computer
Sc
Position Summary
We are searching for a dynamic, creative marketing professional to lead
marketing efforts for the Ritchie School. The ideal candidate will possess
strong marketing skill sets in creative and content development and
execution, and website management. We seek candidates who have a passion for
continuous learning and a collaborative spirit. This role offers significant
opportunity to impact the School's brand, enrollment performance, and
overall success by developing and deploying compelling marketing content and
tactics. Come join a nimble team of passionate higher education professionals.
The Marketing Manager will execute creative and content development and
tactical marketing functions for the Ritchie School, overseeing digital and
print campaigns, crafting marketing materials for events, and managing our
digital presence on social media and the website. In this role, you will
collaborate closely with the Ritchie School leadership and colleagues across
the University to develop strategic marketing plans and engage with
stakeholders within the School to showcase the best of what the Ritchie School
has to offer. This is an opportunity to shape the marketing narrative for the
Ritchie School and highlight our unique programs and initiatives.
Essential Functions
Manage Day-to-Day Creative Content Development and Execution
Execute strategic internal and external marketing and communication
initiatives
- Write and design branded content for emails, advertisements, letters,
brochures, flyers, and other materials
- Design print collateral, digital advertisements, and other materials
- Edit written pieces produced by internal stakeholders and University of
Denver partners
- Create or oversee production of video content for use on the web
- Manage social media strategy, including but not limited to Facebook,
LinkedIn, Twitter, Instagram, and YouTube
- Ensure accuracy of all content produced and alignment with the Ritchie
School and University of Denver brands
- Manage online ad campaigns, including writing content, choosing
imagery, and tracking performance
Develop, execute, and monitor performance for enrollment funnel
communication plans for graduate programs
Digital Management
Develop and execute a digital communications strategy, aligned with the
Ritchie School strategic plan and marketing goals, encompassing the
School's digital assets, including websites, social media, and other
digital content.
- Leverage web analytics, SEO, link building and other digital tools in
collaboration with graduate recruitment and admissions team, and vendor
partners to improve prospective student experience with School websites,
drive awareness, conversions and optimize performance.
- Serve as primary manager of School and department-level websites. Oversee
day-to-day website performance and maintenance, collaborate with and train
department content editors, maintain high-quality assurance and user
experience, and ensure adherence to brand and content guidelines.
- Serve as primary social media manager for the College and social media lead
for department-level networks. Create a content calendar and maintain regular
social media engagement.
- Collaborate with internal and external content editors, designers,
developers and other University staff to ensure websites meet the needs of
DU, the Ritchie School and Ritchie departments.
Knowledge, Skills, and Abilities
- Demonstrated experience with underlying technologies and/or languages for