Description:
Cribl does differently.
What does that mean? It means we are a serious company that doesn't take
itself too seriously; and we're looking for people who love to get stuff
done, and laugh a bit along the way. We're growing rapidly - looking for
collaborative, curious, and motivated team members who are passionate
about putting customers first. As a remote-first company we believe in
empowering our employees to do their best work, wherever they are.
As the data engine for IT and Security many of the biggest names in the most
demanding industries trust Cribl to solve their most pressing data needs.
Ready to do the best work of your career? Join the herd and unlock your
opportunity.
Why you'll love this role:
Cribl is looking for a senior web marketing hero to take Cribl's website
experience to the next level, through UX planning, interlock to product
experiences, personalization, conversion rate optimization and behavioral
analy
This person is a self-starting, data-driven, revenue-centric marketer who
understands how to plan and manage agile rollouts for new web initiatives,
and apply an experimental mindset to drive insights, roadmaps, and
business res
The ideal candidate will be well versed in modern digital web stacks, UX
design methods, obsessive about measuring results, and proven in their
ability to roll up their sleeves to get work done.
As an active member of our team, you will:
Provide lead governance of user experience on cribl.io - assisting with a
redesign of UX and IA as part of a web refresh, providing ongoing testing
and optimization, and leading project-based UX design and content
development for new pages, tools, content offers and digital experiences.
Applying experimentation to test and optimize templates, navigation and
specific pages - feeding this back to both frontend and CMS development, and
business/content stakeholders.
Drive web cohesion to product experiences by constantly optimizing the path to
product demo and trial, and community engagement - being the key interface
with Technical Marketing and Engineering resources for planning across
subdomains to drive a compelling experience and holistic look and feel.
Interlock with Marketing Operations and Demand Gen to drive personalization
into the web experience as part of an intelligent multichannel approach
(drawing on first- and third-party data - using personalization engine tools
interlocked to MAP/CRM/CDP, demonstrating increases in engagement and
conversion.
Drive site wide conversion rate optimization through experimentation with
calls to action and journey logic.
Own the site chat bot strategy, implementation, ongoing optimization -
liaising with Sales Development Reps to ensure strong utilization, meetings
booked and conversion efficiency.
Own reporting for the user experience through application of GA4, behavioral
analytics tools, CRM waterfall data, and Bizible attribution data.
Work with our US based web agency & existing Sr Web Manager for
implementation to frontend and CMS.
Provide ad-hoc backup for web administration across frontend and CMS, as
required.
Manage associated budgets and finance admin
If you've got it - we want it:
At least 8-10 years of experience in web and digital marketing, with 3-5
years specifically within a software company, ideally targeting IT or
Security in large enterprises.
Demonstrable experience across the web stack, including analytics (GA4,
behavioral analytics tools), personalization and testing
(Mutiny/VWO/Optimizely), design (Figma), chatbots
(Qualified/Drift), content serving tools
(PathFactory/Uberflip), demo tools
(Demostack/WalkMe/Navattic), headless CMS (Contentful/Contentstack/Sanity) and
Knowledge of tools like 6sense, Demandbase, SFDC, Marketo & Bizible a plus
Commitment to stay at the front of the industry regarding digital trends,
continuously bringing outside perspectives and best practices.
Strong analytica skills, and proven track record in making data-driven
decisions to continually optimize performance and determine future work and
investments.
Expertise in performance analytic s, A/B testing, and conversion rate
optimization.
Big picture thinking, and meticulous attention to detail - ability to
quickly understand overall business objectives, create a well-aligned
execution plan with clearly defined metrics and KPIs.
Exceptional communication, collaboration, project and budget management
skills. Can clearly articulate ideas, frame problems and offer solutions.
Effective time management skills and the ability to multi-task: calm under
pressure and aggressive timelines.
Highly motivated, driven and self-starting individual.
Ability to effectively manage relationships in a remote environment -
excelling in collaborating and engaging via tools like Slack & Jira.
Salary Range ($113,000 - $141,000)
The salary for this role is dependent on geographic location. The salary
offered within the range described will be based on the individual
candidate's job-related knowledge, skills, and experience. In addition
to a competitive salary, Cribl also offers a generous benefits package which
includes health, dental, vision, short-term disability, and life
insurance, paid holidays and paid time off, a fertility treatment
benefit, 401(k), equity, and eligibility for a discretionary
company-wide bonus