Department:104225 Patient Empowerment
Location:San Diego, USA- Remote
Be a part of a global team that is inspired to make a difference in the lives
of people living with rare disease.
At Travere Therapeutics, we recognize that our exceptional employees are
vital to our success. We are a dedicated team focused on meeting the unique
needs of rare patients.Our work is rewarding - both professionally and
personally - because we are making a difference. We are passionate about what
we do.
We are seeking talented individuals who will thrive in our collaborative,
diverse, fast-paced environment and share in our mission - to identify,
develop and deliver life-changing therapies to people living with rare
disease. We stick by our values centered on patients, courage,
community, and collaboration to pursue our vision of becoming a leading
biopharmaceutical company dedicated to the delivery of innovation and hope to
patients in the global rare disease community.
At Travere Therapeutics, we are in rare for life. We continue to
courageously forge new paths as we move toward a common goal of elevating
science and service for rare patients.
Position Summary:
The Senior Product Manager, Patient and HCP Marketing is responsible for
leading the development and execution of FILSPARI (sparsentan) patient and
HCP focused assets and programs through various channels aligned with the
brand strategy and tactical plan. This position will execute key promotional
strategies through tactical development and execution of activities across
both Patient and HCP programs in support of the full approval and ongoing
adoption of FILSPARI, the first non-immunosuppressive therapy approved for
the treatment of IgA nephropathy (received accelerated approval in February
202
The preferred applicant will lead the implementation of brand strategy aligned
with thinking on channel-level marketing activities (e.g. targeting) that
improve channel effectiveness across Patient and HCP. The applicant should
have experience supporting pharmaceutical brands through tactical design and
pull-through. The ideal candidate should have a general understanding in
disease state and brand development with deep experiences in Patient and/or
HCP marketing including developing tactical plans aligned with brand
strategy, executing digital media activities, creating video assets, and
managing CRM programs. The role will primarily be focused on supporting the
full approval of FILSPARI and ongoing launch adoption and will require base
knowledge of customer engagement activities and general support for pharma
marketing activities.
Responsibilities:
- Translate brand strategy into multi-channel tactics and resources that help
drive customer engagement across Patient and HCP
- Develop content strategy to pull Brand assets through prioritized channels
to activate customers across all stakeholders
- Serve as point of contact for digital media activities and direct day-to-day
activities of Agency of Record and affiliated digital media agencies
- Lead patient and caregiver Customer Relations Management (CRM) program
development, deployment, and optimization
- Lead creation of video assets for inclusion across promotional channels
including Patient, HCP, and Thought Leader engagement
- Partner with Corporate Communications to refine and implement the brand PR
strategy across stakeholders
- Direct social media strategy and engagement across brand verticals
- Provide tactical planning and support for full approval of FILSPARI
(sparsentan) in IgAN
- Ensure that the product positioning, branding and messaging are integrated
throughout all channel communications
- Engage and support the management of Agency of Record to execute relevant
projects and ensure deliverables are within budget and achieve commercial
objectives
- Self-starter with strong project management skills and have experience
working in a Pharma-regulated envi onment including PRC engagement and
management
- Collaborate between Patient and HCP marketing teams and work
cross-functionally by partnering with Medical Affairs, Regulatory Affairs,
Commercial Analytics Market Access, Patient Advocacy and Patient Services to
drive key cross-functional strategic initiatives
Education/Experience Requirements:
- Bachelor's Degree in Business or relevant Life Sciences discipline.
Advanced degree preferred. Equivalent combination of education and applicable
job experience may be considered.
- Minimum of 6+ years of relevant work experience
- Minimum of 3+ years' related marketing / customer engagement
experience in the biotechnology, pharmaceutical industry, or related
agency experience with demonstrated advancement in roles and scope
Additional Skills/Experience:
- The ideal candidate will embody Travere's core values: Courage,
Community Spirit, Patient Focus and Teamwork
- Proven, consistent history of consistent performance and leadership
- Strong curiosity and willingness to learn quickly and roll up their sleeves
- Commercial experience, with demonstrated success in marketing across
Patent and HCP, sales, or sales support roles
- Product Launch experience preferred
- Ability to work in a small company, evolving, fast-paced environment on
both a strategic and tactical level