2000 16th Street,Denver,Colorado,80202,United States of America
At DaVita, we find that our best leaders are those who create an inspiring
vision for the future and empowers their team to achieve success. They have
always enjoyed tackling difficult problems and believe that the best way to
solve them is through collaborative, team efforts. They take ownership of
results and instill accountability in those they lead. They are driven,
strong communicators, relationship builders, and find real fulfillment in
challenging work.
Are you passionate about designing transformative experiences for patients?
Our growing patient experience team is looking for unique talent to optimize
and reimagine the experiences we deliver. We are looking for a Patient
Experience, Engagement Strategist to lead end to end patient campaign
development, strategy and execution. This strategic and data driven leader
will work cross functionally to drive patient engagement programs and
multi-channel campaigns to activate, influence patient behavior and improve
health outcomes, while driving business results.
As a Patient Experience, Engagement Strategist, you will drive
sophisticated personalized campaigns and engagement programs aimed to improve
patient activation, onboarding experience, retention, clinical
adherence, healthy equity and education. You will also ensure the
interdependencies and interoperability between those campaigns and a
patient's journey and digital experience.
This leader will have strong campaign management and marketing experience in
an agile framework, seamlessly leaning into both technical, marketing,
and business acumen to reimagine how we use technology to communicate,
engage and influence patient behavior across the Kidney Care Continuum.
This is a highly visible role at the forefront of DaVita's focus on
patient-centered care.
Here's what you can expect as a Patient Experience, Engagement Strategist
at DaVita:
Program and Campaign Strategy and Oversight:
Partner with key stakeholders, including patient experience, business,
patient digital, research, legal, compliance, and marketing to
translate business problems to patient engagement campaigns.
Support defining the 'what' and 'why' of campaign design by supporting
in defining hypothesis, KPIs and desired outcome
Lead the 'how' in campaign and program design and execution; owning the
end-to-end strategy, reporting, analysis, and optimization
Act as key contact for business stakeholders; Liaising with key stakeholders
to understand program demand and working with leadership to create and
maintain engagement roadmap
Lead strategy development and execution of engagement roadmap that delivers
personalized patient programs and campaigns.
Lead post campaign analytics discussions, including outcome and campaign
optimization recommendations
Ensure core team is driving to common goal, producing high-value increments
and meeting commitments
Provide strategic vision of how personalization, engagement, and
technology solve business problems.
Program and campaign management delivery and execution:
Plans, design, track, and manage campaign deliverables, goals, and
milestones and other "success" criteria; adjusts program plans and/or
resources to meet changing needs and requirements
Create messaging specific to audience, channel and/or based on prior
interactions to drive personalization and engagement
Write creative briefs and manage production workflow to ensure campaigns are
delivered on time and within agreed strategy and plan.
Manage the priority, backlog and expectations of stakeholders and partners.
Monitor ongoing results of key initiatives as measured by KPIs and supporting
business metrics
Cross functional Risk Mitigation at Program/Portfolio Level
Portfolio Management
Creates and maintains year over year budget campaign and program budget
Financial Forecasting in partnership with cross collaborative inputs
E ecutive reporting & communication - prepares and delivers engaging,
informative, and well-organized presentations to executive and other audiences
Other duties as assigned.
Qualifications:
Bachelor's degree required, MBA or other related graduate level degree a plus
5-8+ years of experience in journey-based, campaign strategy, design and
execution
5+ years of lifecycle Marketing experience
3+ years of experience managing multimillion-dollar budgets
Proficient in data platforms, specifically CDPs, CRM, MDM, channel
communication delivery tools, material delivery, campaign management
strategy, and communication fulfillment platforms.
Demonstrated results in being able to think strategically, anticipate future
trends, and incorporate them into both a short-term and long-term strategic
pla
Experience leading cross-functional, matrixed project teams
Ability to build strong relationships across multiple lines of business
Experience in using data to derive insights, produce regular reporting,
and perform A/B testing
Experience with Agile framework is preferred
Healthcare experience preferred
Here is what you can expect when you join our Village:
A "community first, company second" culture based on Core Values that
really matter.
Clinical outcomes consistently ranked above the national average.
Award-winning education and training across multiple career paths to help you
reach your potential.
Performance-based rewards based on stellar individual and team contributions.
A comprehensive benefits package designed to enhance your health, your