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Upstream Product Manager - Remote
Denver, CO, United States
As Product Manager, Upstream Marketing, you will be responsible for Hologic’s GYN Surgical Division future pipeline by helping to create innovative and world-class medical devices which fulfill customers’ needs in our hysteroscopic, laparoscopic and pelvic health segments. Leveraging customer insights, you will identify key unmet needs to create business cases, drive the strategic development and execution of our products through internal and external innovation. The position requires a confident leader able be able to create insight-driven strategies, be execution oriented, and work effectively with others. You will be the marketing representative on the product development teams from the concept phase through commercialization. Strong collaboration across the global regions and with functional departments such as R&D, clinical, regulatory, quality, sales, operations & downstream marketing marketing will be necessary for success in this role.
Essential Duties and Responsibilities
Develop business cases for new markets and concept which include strategic fit, market sizing & financial modeling, high level unmet needs definition, competitive landscape, commercial implications, and go or no-go recommendations.
Serve as the marketing core team member for new product development from concept through to commercialization.
Collaborate with cross-functional team to meet milestones and ensure timely product launches with a high level of quality.
Conduct market research to quantify the size of the addressable market.
Collect Voice of Customer (VOC) associated with identifying product needs and features.
Collaborate with research and development to establish unmet needs, translate to design specifications, and assist in validation activities.
Understand competitive landscape, integrate business needs into the product and ensure desired claims are in marketing plan.
Work with finance and global regions to develop financial forecast models.
Develop comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy and evidence-based strategy.
Closely communicate with regional partners throughout new product development process to capture primary market needs and smoothly transition management of products to downstream in preparation for launch.
Assist with business development commercial assessments including input into the forecasts and deal models.
Build physician network to obtain VoC for projects and business opportunities.
Build strong relationships with downstream product marketing, KOLs, medical advisory board members and relevant societies.
Design and execute (internally or with third party) qualitative and/or quantitative market research with customers and other key stakeholders.
Act as a change agent within the organization and bring best practices to the cross-functional teams.
Steward business and complete deliverables in the annual strategic planning process.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strong leadership skills, able successfully define business objectives, strategies, tactics, and coordinate activities of cross functional teams to achieve set goals
Strong strategic development skills, able to analyze complex data and identify key insights, opportunities, and risks
Demonstrated analytical skills coupled with financial acumen ensuring mastery of the business case, ability to create complex market and financial models
Strong organization and management skills, able to drive performance and consistently deliver on commitments
Ability to manage several projects simultaneously while working collaboratively with individuals across multiple functional areas of the business
Entrepreneurial work ethic, self-starter, able to work independently as well as collaboratively with various internal and external customers
Familiar with global medical devices and FDA, CE regulatory submission requirements
Ability to develop clinical expertise in assigned surgical field – deep understanding of customer needs, clinical application of products and technology, anatomy and trends in assigned space
Exceptional communication and presentation skills (able to make clear, impactful PPT slides)
Proven strong interpersonal skills
Computer skills to include Power Point, Excel and Outlook
Education
Experience
Minimum of 3+ years of upstream marketing and new product development experience required; medical device healthcare market experience preferred
Demonstrated excellence in Healthcare Professional and customer interfacing role
Additional Details
The total compensation range for this role is 99,600-165,900. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, territory/ geography, education, business needs, market demand and performance versus quota
Agency and Third Party Recruiter Notice
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic’s employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans
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