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Abbott Vascular is looking for a Product Manager EMEA to join our EMEA Headquarter in Diegem.
Your Role and Responsibilities:
Analyze brand positioning and consumer insights across the EMEA region
Shape and communicate our vision, mission and strategy
Translate the brand strategy into tactical plans and go-to-market strategies, together with and for the EMEA affiliates
Partner with and coordinate the cross-functional team on initiatives related to the brand
Lead creative development to motivate the target physicians to “take action”
Establish performance indicators and targets and build short and long term sales forecasts
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities to stay ahead of competition
Execute and monitor new and ongoing marketing and advertising activities
Monitor product supply and distribution
Align stakeholders (Global, Regional, Local and across all functions) around the brand’s direction, choices and tactics; partner with and influence Countries/Regions to ensure optimal implementation and alignment to achieve business objectives
Provide guidelines for financial planning, forecasting and strategic planning exercises
Ensure compliance in performing the training as required by the training procedure
Ensure compliance in reporting product experiences according to AV requirement
Your Profile :
University degree (ideally in business, marketing or MBA)
Minimum 10 years related sales and marketing experience of which a minimum of 5 years in a Product Manager / Marketing role.
Experience with multi-country/region marketing management is required.
Medical devices, pharmaceutical industry experience preferred
Large Multinational companies experience
Mature product / business life-cycle management
Understanding of the Medical Device or Pharmaceutical industry and trends
Proven ability to develop brand and marketing strategies, communicate recommendations to executives as well as commercial teams and managing projects related to your brands
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Experience with CRM systems and content approval processes
Up-to-date with latest trends and marketing best practices, including multichannel campaigns
Desire to understand and fully explore solutions meeting local market conditions
Leading and influencing through strong marketing plans & strategy, ensuring credibility with the EMEA sales organization
Ability to interface with key customers and opinion leaders - all stakeholders
Communication and influencing skills
Results and performance driven
Creative thinking and change management
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com