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The Position
The MCE Specialist plays a key role in working with Medical to drive multi channel initiatives. The Specialist will be working closely under the guidance of the MCE Manager in driving multi channel excellence in terms of customer journey, content and platform perspectives.
Duties and Responsibilities
Recruitment
Responsible for the operations of all digital platforms (e.g. Internal and external BI initiated websites, Veeva and Adobe Emails, NBA, etc.). Where required, coordinate with the relevant operations and IT stakeholders in troubleshooting and solving issues raised.
Supports the Medical Team, in the end-to-end process of Adobe Campaign delivery, which includes, planning organizing and deploying campaigns.
Coordinates with GTM Services, Delivery Unit in the execution of all Adobe Emails, which includes, scheduling, quality assurance of assets and proofs, delivery of campaign and post-campaign assessment and analysis.
Supports Medical Team, in consistently looking for new and better ways in running campaigns with the objectives of improving campaign performance and digital engagement.
Supports Medical Team, in any new platform launch, which includes covering train and change management needs, testing new capabilities, reporting of issues and errors and ensuring they are solved and successful deployments.
Responsible for the content development process and where required, coordinates with the operations and IT stakeholders, as well as agencies (i.e. HP Services) to troubleshoot and solve issues relating to content development and deployment.
Conducts monthly meetings with the Medical Team to update on digital campaign / initiative performance and provide recommendations and solutions to issues faced by the team.
Requirements
Diploma / Bachelor’s degree graduate.
At least 2 years working experience in digital marketing (particularly content, email and web marketing) and transformation experience required - digital platforms, content, training, change management Organized and good communication and interpersonal skills.
Hands on experience in digital marketing and execution (e.g. running end to end digital campaigns).
Prior experience in digital / multimedia agency for content creation in highly regulated markets such as pharma is an advantage.
Skills
Experience in website management and email marketing.
Experience in planning and executing digital marketing campaign with tagging and reporting that enables content and channel optimization.
Experience in web analytics (i.e. Google analytics, Adobe analytics, etc).
Experience in reports extraction and making qualitative analysis to provide valuable input in contributing to effective and efficient customer journey.
Ready to contact us?
Please contact our Recruiting ASKAN Team: PHI +632 8876 6899 | SGP +65 6419 8822 | MYS +603 2092 0041
Note to Recruitment Agencies:
Boehringer Ingelheim (BI) does not accept candidate submissions from recruitment agencies that BI does not have existing contracts with. BI will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to BI employees or BI offices without BI’s prior permission.
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.