This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6975601
r
rMarketing Content Creator, Senior
r
rLocation: Enrollment Marketing
rRegular/Temporary: Regular
rJob ID: 608338
rFull/Part Time: Full-Time
r
r Workplace Culture
NAU aims to be the nation\'s preeminent engine of opportunity, vehicle
of economic mobility, and driver of social impact by delivering
equitable postsecondary value in Arizona and beyond.
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Special Information
- This position is a remote position which allows the incumbent to
complete their work at a location other than an NAU site, campus, or
facility with or without accommodation. The incumbent may
occasionally work in a shared site, but primarily will work
elsewhere.
- This position occasionally requires overtime to meet extremely tight
project timelines.
- Works indoors with minimum to no travel required.
Job Description
Creates marketing content to support brand building initiatives and
university objectives. Develops high-impact content that can be
delivered through a variety of channels, including but not limited to
owned media (the university\'s website), print collateral, as well as
earned and paid media. Maintains and develops university brand tone and
voice to ensure all messaging to all university audiences is
consistently on-brand.
Writing and content creation - 75%
- Creates and shares written marketing content about the university\'s
product offerings, achievements, and features of the university\'s
students, faculty, staff, alumni, and other community members.
- Recognizes content creation opportunities and creates new content
that supports the university\'s brand building efforts and
objectives.
- Holds a high-level understanding and knowledge of the university\'s
marketing content strategies and can apply such to appropriate
handling of the written content.
- Plays an essential role in ensuring the accuracy and quality of any
written content that represents the university.
- Identifies problems and potential improvements associated with the
university\'s marketing content strategies and executions and
proposes recommendations for improvements to ensure effectiveness of
the branding and marketing communications through written content.
- Functions as a subject matter expert regarding content created for
website and digital marketing.
- Applies basic principles of SEO practices when writing website
content.
Functional Marketing Support - 20%
- Applies subject matter expertise within the marketing team by
demonstrating advanced knowledge of concepts and practices; serves
as a specialist within the unit.
- Applies broad knowledge of concepts and procedures to perform
complex tasks; identifies problems and solutions independently;
identifies and resolves missing information; improves existing
processes.
- Supports the strategy, planning, and publishing for-and the
re-purposing and syndication of-feature stories and other written
content assets to support the university\'s branding initiatives.
- Maintains the university\'s editorial writing style guides.
- Contributes to the university\'s content repository from a written
content perspective to ensure it becomes an efficient tool
supporting the university\'s marketing and communications efforts.
- Develops and maintains intentional relationships to promote teamwork
and leverage other content contributors across the institution.
Other - 5%
- Other duties as assign d.
Minimum Qualifications
- Bachelor\'s degree in English, marketing, communications, or related
field.
- 3-5 years of relevant experience.
- A combination of related education, experience and training may be
used as an equivalent to the above educational minimum requirements.
Preferred Qualifications
- Master\'s degree in related field.
- 6-years of relevant writing and editing experience.
- Background in developing written content supporting brand-level and
campaign-level, high-profile and large-scale marketing initiatives.
- Background in marketing or journalism.
- Background in higher education.
- Background in writing content for websites and digital marketing.
Knowledge, Skills, & Abilities
Knowledge
- Advanced knowledge of best practices in written content creation for
marketing and communications.
- Advanced knowledge of written content creation for various media,
including relevant digital media applications.
- Knowledge of routine marketing tools, processes, and concepts
Skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Proficiency in managing and using various content management
systems.
- Skill in preparing reports and summaries.
Abilities\
