Shire Veteran Jobs

JOB REQUIREMENTS: The Digital Marketing Specialist will create and implement effective digital marketing plans to help promote BAPIs image and brand globally through digital media sources. This role must develop and analyze online marketing campaigns across both domestic and international marketing channels, perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe CC suite), and create assets and monitor the performance of marketing campaigns and optimize them over time. Position Summary: Create and implement effective digital marketing plans to support BAPIs expansion to international markets Organize and lead social campaign content, setup and manage across a variety of vendors and platforms, in domestic and international markets Create and deploy targeted email campaigns, optimizing for best impact Maintain awareness of new and culturally competent marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques Contributing to department collaborative creative ideas & strategy planning sessions as well as contributing to keeping a modern standard to the brand\'s front-facing design. Maintains our social media presence and coordinate / support the creation of digital content in various forms (e.g. website? blogs? video content, press releases and podcasts) Drive social media strategy, developing culturally targeted content, content scheduling/calendars, and reports for a variety of social medial platforms, such as Facebook, Linked In YouTube, or other approved platform Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Coordinate with teammates on ways to enhance online visibility and social engagement. Website Management & Design including updates, enhancements and ecommerce Manage ongoing improvements, and edits to company website routinely updating and ensuring accurate information Develop and update content for use on all web entities Study efficiency, traffic patterns, sales feedback, etc. to constantly update and improve user experiences Search Engine Optimization (SEO) Implement a working knowledge of SEO and assist with analytical requirements for strategic planning, optimization, content creation, and reporting Copywriting for digital, email, and print advertisements and vdeo production for commercial and digital advertisements Expected to develop creative copy for websites, blogs, social media, email, digital and print advertising, product marketing collateral, research, social media, and other forms of marketing copy Maintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks. Contributes to team effort by accomplishing related results as needed, including special projects and tasks as delegated supervisor. Working Conditions: Standard office and light industrial environment. Open office space; shared with others. Wear safety glasses, ESD lab coats and closed toe shoes in specific locations in the facility Physical efforts (e.g. standing, sitting, walking, repetitive lifting, bending stooping, or other physical effort required and how much): Daily sitting at a computer for long periods of time and general mobility throughout facility ***** OTHER EXPERIENCE AND QUALIFICATIONS: Training, Skills, Knowledge and Experience: Demonstrable skill with Adobe Creative Suite Software (InDesign, Photoshop, Premiere, Illustrator and Acrobat) as well as Microsoft Office Suite Experience managing social media platforms including Facebook, LinkedIn, YouTube or other approved media platform Ability to understand a technical product and industry Experience/Knowledge in this field: Well-developed writing ability and excellent grammar Drone navigation for use of video recording Proven ability to handle multiple projects simultaneously General Experiences/Knowledge/Skills: Exceptional communication skills, demonstrated ability to communicate respectfully, culturally competent and collaboratively Excellent Ability to communicate in verbal, written and electronic forms in a professional manner when dealing with employees, vendors and company contacts ***** APPLICATION INSTRUCTIONS: Other: Additional Application Information Please apply on our website, https://bapisensors.com/career, (or click the link: https://bapisensors.clearcompany.com/careers/jobs/aadbc06d-b75e-b25d-c6a0-2297d30f4456/apply?source=1478509-CS-21372) If you are unable to apply online and require alternative methods of application or screening, please contact BAPI Human Resources: 608-735-4800 ext. 322 or email, H@bapisensors.com BAPI is an Equal Opportunity (EOE)/Veterans/Individuals with Disabilities/LGBT Employer committed to creating an inclusive environment for all employees Apply Online: https://www.bapihvac.com/ E-Mail a Rsum: joemery@bapisensors.com