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Sr. Brand Manager - Electronic Vape Products- Greensboro, NC
Location
North Carolina
Role Type
Permanent
WHO WE ARE
ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.
ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.
We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.
What You Will Do
Drive development and execution of dynamic and creative brand marketing programs, ensuring assigned brand(s) achieve corporate volume and brand contribution objectives by coordinating with brand management and working cross-functionally with key business areas. Serve as primary source for all matters pertaining to assigned brand(s), brand consumers, competition, and the marketplace. Champion innovation in the coordination of brand(s) volume forecast and updates, and skillfully monitor the success of brand(s) performance against plan. Uphold Company culture and values, lead by example to instill behaviors in day-to-day operations and empower team members.
WHAT YOU WILL DO
Duties and Responsibilities:
(This list is not exhaustive and may be supplemented as necessary by the Company)
• Understand the target consumer and consumer journey. Craft well-reasoned creative briefs for agency partners centered on insights and brand objectives. Deliver effective and persuasive consumer communications for the assigned brand portfolio(s), working with internal and external partners to ensure creative objectives that drive purchase intent and appeal are met.
• Ensure that the product blends for all brand packing styles are competitive in the marketplace by working with multiple business areas to test products against action standards, recommending changes to Leadership, as needed.
• Work with category leader to develop short term tactical plans and long-term strategic plans to align brand(s) objectives to overall business objectives.
• Brief and guide creative executions for brand(s). Recommend business building programs to Leadership by identifying opportunities that will generate incremental volume for the company. Review all executions with Leadership and ensure revisions to all consumer communications are accurate and deadlines met.
• Provide input on the development of the marketing plans and execution by identifying the key issues and strategies for the plan and overseeing the implementation of the plan. Recommend adjustments to the plan based on volume, share and profit performance objectives, changes in competitive activities or overall changes in the marketplace.
• Develop the annual volume budget for brand(s) by analyzing sales and competitive trends. Monitor industry trends, brand performance trends and competitive influences and recommend changes to volume forecasts based on actual sales volume performance compared to the budget and the production forecast. Monitor brand spending to ensure it does not exceed plan by analyzing actual costs versus the budget and recommending adjustments.
• Build collaborative relationships with cross-functional teams and agency partners to develop brand-building strategies, campaigns, initiatives, activations, and events to ensure alignment with short and long term commercial, category, and brand plan objectives while integrating US requirements, and insights to execute against defined global initiatives.
• Perform other job-related duties as assigned.
Qualifications
Required Minimum Qualifications:
Education and Experience:
• Bachelor’s degree in business administration, Marketing, or related field of study
• 8+ years relevant work experience in Brand Marketing, Consumer Marketing (D2C), Performance Marketing, Customer Marketing (B2B), etc.
• In lieu of Bachelor’s degree, 10+ years of relevant work experience
• Experience in consumer-packaged goods company, creative agency, etc.
• Must be 21 years of age or older
Knowledge of:
• Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams
• Regulated products such as alcohol, tobacco, energy drinks, etc.
• Consumer packaged goods
• Consumer marketing
Skilled in:
• Verbal and written communication
• Attention to detail
• Problem/situation analysis
• Effective time and task management
• Multitasking capabilities
• Flexibility and adaptability
• Project management
Ability to:
• Strategically plan and implement comprehensive marketing programs
• Dissect business practices and needs to develop and communicate ideas
• Communicate to a broad and diverse audience
• Maintain effective working relationships
• Demonstrate critical thinking
• Prioritize assignments, workload, and manage time accordingly
• Work with business partners in different time zones
• Travel domestically
Preferred Qualifications:
Education and Experience:
• Master’s degree in Business Administration, Marketing, or related field of study
• 2+ years of supervisory experience
Work Environment and Physical Demand
• Requires moderate physical effort. Occasionally lifts or moves objects up to 10 lbs.
• Walks, sits, or stands for extended periods
• Requires prolonged machine operation including vehicle, computer, and keyboard equipment
What We Offer
• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
• Dollar for dollar 401k match up to 6% and 5% annual company contribution
• 15 Company-paid holidays
• Generous paid time off
• Employee recognition and discount programs
• Education assistance
• Employee referral bonus program
• Hybrid workplace – remote / in office
• Summer hours
• Casual dress policy Monday through Friday
Applicant Information
This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.
Everyone Belongs
ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at TalentAcquisition@itgbrands.com.
SHARE THIS JOB
The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position.
All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information.
ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us atTalentAcquisition@itgbrands.com (Talen%74Acquisition%40%69t%67b%72ands.%63om) .
We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see ourPrivacy Policy (https://www.itgbrands.com/privacy-policy/) . If you are a job applicant from California, additional information can be found on ourCalifornia Applicant Privacy Notice (https://www.itgbrands.com/ca-applicant-privacy-notice/) . If you have questions, contact us atprivacy@itgbrands.com (priv%61%63y@i%74gb%72ands.co%6D) .