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Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands
This position will directly report to ASEA Zone Brand Lead for Lactacyd
Key Accountabilities
Achieve annual sales, profitability and market share target through strong execution of marketing programs for Lactacyd brand in Vietnam - a leading feminine wash and baby wash brand today with ambition to become a holistic skin health brand tomorrow
Contributing to building 5-year brand strategy, providing local market contexts, consumer insights and implications through deep situational analysis.
Development & execution of end-to-end activation, including consumer campaigns, always on social and commercial plans
Manage media planning and execution and ensure the maximum output of investment
Work with CMI to identify consumer / shopper’ insights that should be embedded in Brand activation plans.
Analyze market trends and activation results to propose action plans to maximize growth.
Oversee project management to ensure successful and timely completion through cross-functional coordination and communication
Work with multiple stakeholders: Sales team (on & offline), Trade marketing, product development, regulatory team, quality team, medial affairs team, SCM, Procurement, Zone stakeholders
Lead ad hoc strategic projects that contributes to brand growth in short & long term.
Management of day-to-day marketing operation and A&P budget
About you
Qualifications & Requirements:
Education:
Experience & Knowledge:
Require at least 8 years of experience in FMCG marketing within a renowned multinational company
Experience of a new product launch
Brand/Product management experience in personal care category
Project management experience with regional and global stakeholders
Experience of managing external agencies
Core Competencies & Skills:
Challenger mindset to break the status quo
Ability to work with minimal supervision with problem solving skills
Executional excellence and leadership in driving brand growth
Strong analytical thinking, action planning and organizing
Strategic thinking, creativity and problem-solving
Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
Ability to be flexible and adapt quickly to changing strategies and priorities
Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations
Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)