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Job Requirements:
This role will play leading role in driving growth strategy of multiple Skin Care brands in Vietnam. You will have an opportunity to join at the exciting turning point of these brands, to drive business transformation and growth. You will be at the forefront of driving brand transformation, with disruptive marketing strategies to rebuild brand premium imagery, portfolio expansion into new spaces, and driving business performance in channels including expansion in channel of the future and set up of new models (e.g. Tiktokshop, social selling). We are therefore looking for someone who is passionate about beauty, about business and new emerging models, and is willing to take this trajectory to the next level to make the growth model of these brands competitive and sustainable.
Job Descriptions:
Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team
Craft brand mixes and develop brand books for local jewels
Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
Pro-actively feed market, category and customer requirements into platform innovation projects
Champion optimal launch of innovation platform
Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
Management of marketing budgets within agreed targets and align with customer advertising activities.
Other tasks assigned by line manager
Job Requirements:
6-8 years brand management experience in an FMCG environment.
Business management and brand development experience
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
Job Category: Marketing
Job Category: Márketing
Job Category: Commercialisation
Job Type: Brand Manager
Industry: UnileverExperiencedProfessionals