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About The Role...
Identify customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan (IBMP) and Customer Business Plan (CBP)
Work with Account managers to ensure excellence in in-store activation and delivery of IBMP and CMP
Work with the brand managers to deliver activation plan efficiency and effectiveness
Communicate the customer’s marketing and business strategy to the brand teams
Bring customer and customers’ Shopper input into Innovation program
Manage total trade investments
Consolidate field plans – customer input in S&OP
Ensure Brand standards/Brand DNA for channels is adhered to. (e.g. consistent use of brand key visuals, customer activation themes aligned with brand activation)
Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
Analyze the ROI of the marketing activities executed with the customer
Work closely with Supply Chain to ensure stock supply level can support for promotion plan
And The Person...
A degree holder in any discipline, preferably on business / marketing field
Minimum 5 years relevant Customer Marketing experience
Customer facing experience combined with Brand Building experience is ideal
Proficiency in English and Chinese (both written & spoken)
A team player with good analytical and interpersonal skills
Candidates with less experience will be considered as Senior Customer Strategy & Planning Executive
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Ventas
Job Category: Développement de la clientèle
Job Category: Customer Development
Job Type: CCD Specialist_Cross Channel
Industry: UnileverExperiencedProfessionals