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Wolters Kluwer Senior Product Marketing Manager - Strategic Initiatives in Houston, Texas
The Senior Product Marketing Manager – Strategic Initiatives is primarily responsible for building and executing the go-to-market strategy for specific customer segments with the goal of achieving $7M in new revenue annually. The Senior Product Marketing Manager will represent the Voice of Customer (VOC) and provide strategic marketing direction. They will also lead the development of programs to generate leads and raise awareness, which may include product launches, online digital campaigns, direct mail campaigns, trade shows, sales support, public relations, web, social media, etc. as well as lead tracking and reporting. This position will be focused on growing the Uniform Commercial Code (UCC) Lien Solutions Software and Services business as well as the Real Property Solutions Software and Services business. In addition, this position will also support Motor Vehicle Lien & Titling products and services.
The Senior Product Marketing Manager will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs and Lien Solutions capabilities, and develop go-to-market plans that differentiate Lien Solutions products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with product management, strategic marketing communications and sales to deliver accelerated growth for specific customer segments.
This position will ideally be based in Houston, TX, but is also open to remote candidates in the U.S. who are willing to travel as required.*
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leads Wolters Kluwer Lien Solutions (WKLS) marketing activities for our core product line and strategic initiatives while partnering closely with product management, segment and marketing teams to define marketing strategies that drive high-impact campaigns and product messaging that sets our products apart from others in the market.
Leads the process of creating a product marketing launch plan partnering with stakeholders to gather input and buy-in.
Communicates the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
Creates and coordinates marketing content for assigned products to help build customer and sales knowledge, grow engagement and build competitive differentiation.
Develops product marketing materials that support segment goals by synthesizing market data, input from product management, sales and segment and translating that into a focused plan that supports general segment needs.
Works closely with marketing execution team to develop a plan to launch and build awareness for products throughout the year including industry awards, web copy, social media content to support segment marketing campaigns. Testing and analyzing/applying results, actively managing prioritizations, and influencing others.
Understands the competitive landscape and obtain insights into customers’ usage of current products, including participating in win/loss interviews and sales data.
Aligns and adjusts product marketing plans by consistently looking for best practices and seeking market data on key trends.
Maintains a standard set of product marketing collateral with excellence.
Manages product marketing launches and other complex projects end-to-end.
Leads excellent communication with the product management, sales and service teams, including weekly meetings, documenting progress on key initiatives, creating and delivering outstanding presentations.
- Performs other duties as assigned by supervisor.
Education: Bachelor’s degree or equivalent related experience.
7+ years of experience in product management, product marketing, or other marketing role/s including:
Experience bringing new products to market.
Previous experience and ability to manage projects involving cross-functional teams.
Experience with the full marketing mix, including digital and traditional channels, and an ability to design a marketing plan that effectively reaches our buyers through these channels.
Previous experience and poise in creating and delivering effective PowerPoint presentations for senior leadership.
Preferred Experience, Knowledge, Skills and Abilities:
Pragmatic Marketing training preferred.
B2B Marketing experience preferred.
Digital Marketing knowledge preferred.
Experience in Finance industry desirable.
Excellent writing and interpersonal communication skills.
Excellent quantitative/analytical skills.
Excellent time management, decision making and organization skills.
Flexible, self-starter, analytical, creative, and entrepreneurial team player who thrives in a fast-paced environment.
Excellent oral, written, presentation and listening skills.
- Up to 15% domestic travel required, primarily air travel.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.