Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.
The Sales Associate role defines the customer's experience at Coach. The Sales Associate creates energy and excitement as it relates to the product and the brand and builds strong, lasting relationships by providing service and selling skills that WOW the customer. The Sales Associate delivers exceptional customer service by treating each customer like a guest in their own home.
Responsible for:
Service and Selling
Using the 7 Service Commitments as the foundation for creating the service environment
Greeting and engaging customers with a smile while creating energy and excitement
Introducing yourself to customer/crowd by name in a comfortable and friendly way
Selling to an audience by looking around and maintaining eye contact with all individuals in the group
Soliciting questions from groups of customers
Providing accurate price explanations
Maintaining open body language facing the largest part of the store
Continuously learning brand and product information
Communicating features, benefits, price, & commitment to quality
Asking open/closed-ended lifestyle questions to determine customers' product needs
Tailoring service and selling approach to the individual needs of the customer
Building the sale based on customers' needs
Protecting the customer experience and ensuring customer satisfaction
Creating customer loyalty by staging future visits
Knowing store and individual productivity goals
Closing the sale and reinforcing the purchase decision
Introducing e-mail campaign and encouraging customers to share contact information
Store Environment
Being aware of customer and store environment, recognizing when to engage and when to break away
Working productively in a team environment
Team selling with other associates
Communicating effectively with team and Service Leader, using verbal and non-verbal communication
Staying in assigned zone and communicating with Service Leader or Operations Leader if/when zone needs additional coverage
Taking ownership for store environment by maintaining visual and replenishment standards
Maintaining a positive demeanor even when faced with difficult situations
Creating an upbeat, energetic environment, while maintaining open body language
Maintaining awareness of what is happening in the zone (LP)
Demonstrates the following Knowledge, Skills, Abilities, and Attitudes:
Takes initiative to improve self and others
Internal Job Desc Footer Internal Job Desc Footer.
Our Competencies for All Employees
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Interpersonal Savvy: Relates well to all kinds of people,