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Sage Senior Marketing Operations Manager - Strategic Planning & Operations in hybrid, United States

Senior Marketing Operations Manager - Strategic Planning & Operations

Job Description:

Sage's Marketing Transformation & Operations team is dedicated to managing transformation iniatives across marketing functions, ensuring that Sage marketing remains relevant, competitive, and aligned with broader business goals. By fostering cross-functional collaboration, we aim to eliminate silos and drive cohesive strategies that enhance overall marketing effectiveness.

Why We Exist/What We Do:

We empower Sage’s marketing teams to excel and help set a new standard for marketing excellence. We focus on making marketing more effective—through strong planning, clear processes, coaching, and collaboration—so teams can deliver consistent results and stay accountable to business goals. By leading key initiatives and supporting change, we help build a culture of innovation and continuous improvement across the marketing organization.

The Role:

Reporting to the senior director of marketing planning, the senior marketing operations manager plays a key role in driving the annual regional marketing planning process, contributing to a single, globally consistent plan that aligns closely with the overall marketing strategy. Once the plan is in place, the role acts as a business partner between the regional marketing performance team and supporting global teams to ensure continued alignment with the strategy and to enable the regional team to execute effectively.

Why Sage? What's In it for you?

Sage empowers small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://www.sage.com/en-gb/sage-copilot/#features

You'll have the opportunity to sharpen your skills and advance your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities.

Key Responsibilities:

Key Responsibilities:

Working closely with the VP of Performance Marketing for North America:

• Coordinate the business planning and budgeting process for regional performance marketing, ensuring annual plans are reviewed and approved.

• Lead the completion of the annual demand model with the marketing effectiveness team, securing sign-off from the regional marketing lead and routes to revenue team.

• Manage ongoing target updates based on actual performance to keep plans accurate and actionable.

• Update investment plans as part of the in-month finance process, supporting accruals and reforecasting.

• Prepare supporting materials and context for regular business reviews with the regional marketing leader.

• Support the regional team in improving marketing spend effectiveness through insights and operational guidance.

• Maintain and refine lead routing rules for internal and outsourced SDR teams, following direction from the regional business unit lead.

• Establish ways of working that maximize the value of the outsourced operations model.

• Support adoption of new marketing technologies and help regional teams use them effectively.

• Provide a regional marketing lens in the planning and delivery of transformation projects.

Location: Hybrid; 3 days per week from our Atlanta office (619 Ponce De Leon - Ponce City Market)

Required Qualifications:

• 6+ years of Marketing Operations & Strategy Experience - you've operationalized marketing strategy across large, global marketing teams.

• Strong knowledge of marketing, the customer engagement lifecycle and business planning in a complex, multi-faceted business.

• Strong project management skills and results oriented with strong time management skills, highly organized and driven to succeed.

• Experience in Marketing planning and/or budgeting processes

• Experience in operating at both a strategic and operational level.

• Ability to work in a matrix environment across global teams.

• Confident in building strong relationships across all leadership levels.

• Experience with MarTech/marketing tools and technologies

• Strong understanding of marketing metrics and KPIs, and financial terms, including MQLs, ROI, CAC, LTV etc.

• Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives.

• Bachelors degree or an MBA

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function:

Global Marketing Strategy

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

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