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Public Relations Manager, US West - ( 240003HV )
Description
Grow with the best. Join a smart, creative, and inspired team that works to support operational excellence. The Stantec community unites more than 31,000 employees working in over 450 locations across 6 continents. Our Functional Services Teams (FSTs) include Corporate Development, Finance, HR, HSSE, IT, Legal, Marketing/Communications, Practice Services and Real Estate and Procurement. Bringing together individuals with diverse backgrounds, talents, and expertise, our FSTs are vital to making our Company stronger.
Your Opportunity
Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, our global firm touches some of the most exciting and innovative projects in the world - and we want you on our team.
We have an opening for one Public Relations Manager (PRM) on our global PR team, working with our US West regional operations. This role requires someone who has serious skills when it comes to PR—a team player who always thinks strategically, can see creative stories and bring them to life, provide counsel to leadership, and respond quickly to shifting priorities.
In this role, you’ll take on media relations, social media strategy, content marketing, issues/crisis management, and reputation management in partnership with Marketing & PR/Communications colleagues and leadership. Combining your business savvy and PR skills, you’ll look for creative ways to tell the most critical stories stemming from our Canadian teams. We’re looking for someone to be based in Los Angeles, Irvine, Sacramento, or Pheonix however remote opportunities are available for the right candidate.
Reporting to the Director of Public Relations, the PRM is part journalist, part storyteller, part strategic advisor. Some of the activities you’ll focus your energy on include, but are not limited to:
Media Relations & Research
The Public Relations Manager fosters and grows relationships with members of Western United States media at the regional and national level. Working with the US West marketing team, Regional Public Relations Managers, as well as Regional Leaders, the individual will devise and execute creative outreach strategies which connect our projects and people with broader trends and news cycles. The Public Relations Manager will also establish media relations benchmarks aligned with business objectives and demonstrate evolution of media outreach and results through industry share of voice analysis.
The US West Regional Public Relations Manager will proactively cultivate strategic and empowering experiences for thought leaders (and clients) to engage with regional media. Related opportunities include, but are not limited to thought leadership promotion, news cycle-driven opportunities, and storytelling of local project milestones, among other opportunities. Tactically, channels can include guest columns, feature articles, regional podcast interviews, and other emerging external media opportunities to highlight the work we do, why it matters, and the science and innovation behind it. The US West Regional Public Relations Manager will also lead local brand activation, and is responsible for company reputation management, and crisis response.
Key Responsibilities
Counsellor to Leadership
The Public Relations Manager works closely with senior-most clients and Directors of Marketing to stay apprised of the top business priorities to drive growth and marketplace presence. Within that counsel, the Public Relations Manager will ensure that strategies align with key goals being defined in partnership with Marketing and endorsed by leadership. The Public Relations Manager will spearhead corporate programs and staff training for social media fluency, media/interview preparedness, and crisis communications across the practice.
Mentorship
The Public Relations Manager work closely with Public Relations Specialists and/or interns (either as a direct report or dotted line support) to provide meaningful career opportunities. The Public Relations Manager will provide professional development opportunities, expose emerging team members to opportunities, and support professional and personal growth.
Brand Support – Copywriting & Editing
Strong storytelling and writing skills are essential for this role. The Public Relations Manager is a champion of the Stantec brand and an expert in implementing Stantec’s branded voice and Style Guide. The Public Relations Manager develops dynamic content, and also tailors and edits existing content for external communications channels, while working as a creative editorial manager for content produced by others.
Social Media & Digital Strategy
The Public Relations Manager serves as an advisor for social media strategy to internal clients offering guidance on the full spectrum of opportunities, from personal digital brand development to content strategy. They are responsible for contributing to the company's corporate channel content to amplify strategic, business-focused content and campaigns. Additionally, the manager will work with Stantec’s Digital team to track industry conversations, measure campaign impact, and/or activate our team member members to amplify our content.
External New Business Positioning
Works with Marketing Directors, Business Developers, and key business leaders to set the course for upcoming and/or active top pursuits. Participates in strategy development (including demonstrating value in the virtual “white room”) and executes to deliver integrated public relations and marketing plans for pursuit positioning for top projects and key markets/sectors.
Collaboration/Brainstorming
As part of the centralized Public Relations Team, this individual embraces a collaborative work environment and regularly meets with the Director of Public Relations, Senior Managers, and fellow Public Relations Managers to discuss priorities, assignments, and progress toward long-term goals. The Public Relations Manager participates in larger Public Relations and Digital team meetings to discuss initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies.
Benchmarking & Campaign Evaluation
The Public Relations Manager provides data driven counsel to leaders and internal clients. Using the team’s suite of measurement and analytics tools, this individual will track campaign metrics while having the proactive mindset to adjust those efforts to ensure sure objectives are met. Furthermore, the Public Relations Manager is fluent with industry trends while consistently thinking of new and emerging tactics to deploy in support of campaign goals.
Qualifications
Education/Experience:
Bachelor’s degree in communications, public relations, English, journalism, or marketing.
Minimum 8 to 10 years of public relations experience in corporate or agency preferred.
Demonstrated experience with:
Professional writing (samples required)
Campaign planning and facilitation
Build and maintain relationships with a wide range of media personnel
Craft and pitch stories, guest column, strategic media placements
Social media strategy and administration
Crisis Communications
Other Requirements
Detail-oriented and organized, with exceptional prioritization skills
Ability to effectively balance multiple priorities
Fundamental understanding of the media landscape (traditional, social)
Excellent interviewing, written and verbal communication skills
Ability to collaborate effectively in a team environment, as well as to work autonomously
Ability to quickly establish credibility with multiple audiences and articulate clearly within tight deadlines
Strategic mindset and strong business acumen
Exhibit passion and grit to build a movement and do what it takes to get the work done
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Stantec is a place where the best and brightest come to build on each others’ talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.
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Salary Range(s):
The final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.
Benefits Summary: Regular full-time and part-time employees have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).
Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.
The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.
Primary Location : United States-Arizona-Chandler
Other Locations : United States-California-Sacramento, United States-California-Irvine, United States-California-Los Angeles
Organization : BC-1886 Public Relations-US Corporate
Employee Status : Regular
Job Level : Individual Contributor
Travel : Yes, 10 % of the Time
Schedule : Full-time
Job Posting : Sep 20, 2024, 7:34:46 AM
Req ID: 240003HV
#additional
Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans