Working with Application engineers and marketing team to develop localize contents to drive awareness, demand and conversion.
Primary Responsibilities
· Develop go-to-market strategy and programs/solutions for key growth industries to achieve overall revenue targets and market share goals;
· Develop and take lead in assigned key initiatives to drive Fluke local revenue growth and work closely with Sales Teams/Channel Partner monthly basis on PO received correspond to Funnel Forecast target completion period;
· Provide complete technical and product support to Fluke local team so that they can better support end users and channel partners;
· Build a competitive knowledge database that allow generation and maintenance of price/performance maps
· Interpret market demand/sizing and competitive analysis reports for specific product groups;
· Develop regional value selling documents for key products taking local competitive situation.
· Maximising mindshare for products with the sales team through the creation of promotions and marketing collateral and offering appropriate level of sales support to meet Product group target.
· Liaising with Business Units within the Corporation/Marketing and Sales Teams regarding product development, local market trends and market pressures for specific product groups.
· Analyse customer profiles to support Product Management, Sales & Marketing activities;
· To keep abreast of technology developments and industry trends for specific segment markets; and regularly be updated on changes in market needs;
· Support Management in developing Strategic goals and tactical plan to drive key product groups/focus industries;
· Lead activities through education, training and promotion to ensure effective and efficient delivery of new initiatives.
· Participation in relevant industry events
· Assist in building/localising and putting forward PR article opportunities/ customer case studies for trade print and online submission
· Ensure products comply with regulatory and safety requirements and the requisite certification is in place
· Supporting line manager to identify opportunities for growth through daily activities.
· Diploma/Bachelor’s Degree in Engineering, Marketing or equivalent experience in Electrical technical field;
· Marketing knowledge and experience are highly desired with a flair for analysis, research and creative writing
· Relevant experience or knowledge in Industrial Channel Marketing or FMCG Marketing are welcome to apply
· Excellent written/verbal communication and presentation skills
· Ability to respond quickly to changing demands and market conditions
· Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously
· Dedication to teamwork and ability to operate in a matrix management environment
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.