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National Restaurant Association Sr. Sales Manager in Lansing, Michigan

As the Sr. Sales Manager you will be responsible for the execution of sales strategies, plans and initiatives that support industry risk mitigation and drives adoption and growth of the Business Services product lines. This role develops and manages relationships with key partners in both the restaurant and retail industries (including, but not limited to, grocery and convenience store brands) and collaborates directly with corporate contacts, while supporting and navigating franchise communities and regional grocery store banners to assist with program adoption and growth.

Ideal candidates bring a customer-centric, consultative sales approach with a proven track record of successfully introducing and executing sales programs designed to maximize product and customer penetration. The role requires a collaborative and creative, self-starter, with a strong sales hunter and analytical mindset. Must bring proven experience navigating lengthy and complex sales cycles, strong command of Salesforce and highly effective organizational skills and attention to detail. Prior experience selling SAAS or hardware services into grocery and/or convenience store formats highly desirable.

This is an individual contributor role that can operate fully remote within the Unites States, with a preference for candidates based in Orlando or Chicago. Approximately 25% travel anticipated for key account visits, tradeshows, and other industry events.

Responsibilities:

Execute sales activities, achieve new product penetration volume goals, and drive to maximize all avenues of revenue growth.

Consistently uncover and develop new business pipeline; identify prospective customers by utilizing market intelligence databases, as well as business directories. Follow up and closes leads from existing clients, participate in retail association meetings, and attend trade shows and conferences.

Develop and maintain key relationships at all levels of the account, including C-Suite, Human Resources and Training Professionals, by identifying the needs of the customer and utilizing consultative selling approach.

Determine and create sales plans and strategies and provide solutions for respective territory:

  • Forecast, develop, and manage pipeline, monitor progress against objectives.
  • Engage in quarterly reviews against target objectives.
  • Implement strategies and programs that will drive account interest, increase penetration, product mix adoption and brand profitability.
  • Incorporate new product and market opportunities into plans.
  • Utilize general management techniques to guide accounts, promote brands, and network while ensuring superior customer service.

Follow sales team guidelines regarding contracts and technology development including providing accurate and effective documentation needed for implementation and execution.

Assist in developing solutions to problems while working to build a collaborative relationship with customers, vendors, internal team members and other stakeholders.

Effectively negotiate/administer all pricing and program contracts within assigned territory.

Participate in the contract audit process to ensure compliance and renewal as appropriate.

Maximize account profitability by negotiating the best obtainable price points, ensuring compliance to agreed upon pricing and account receivable terms.

Effective and consistent use of Salesforce.com to manage territory, contacts, leads and tasks as well as build and manage opportunity pipeline.

Effective use of LinkedIn Navigator or other lead generation software to source leads and industry contacts.

Provide constructive suggestions for team and organizational improvement, while maintaining focus on the organization's strategic goals.

Utilize standard sales principles in accomplishing stra

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