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Responsible for the development and implementation of public relations/marketing programs, promotions, and internal/external communications. Serves as liaison with the hospital’s public, including hospitals, physicians and their office staff, community residents, schools, churches, area employers, legislators and any other potential referral sources. Builds a constituency of support for the hospital and facilitates the hospital’s ability to meet the public’s needs in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area.
KEY RESPONSIBILITIES:
Develops and executes marketing plans and programs to ensure the profit growth and expansion of the organizations’ products/services.
Directs the identification and evaluation of special studies relative to the development of new services and programs.
May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.
Maintains relationships with referral sources and secures competitive information on products and services in order to maintain and develop market share.
Develops and implements communication strategies, plans and materials consistent with the organization’s marketing image.
Consults with members of management in order to maintain a consistent public image.
Directs publicity releases consistent with public relations objectives and develops and maintains positive relations with local media.
Represents the organization at major public events.
Serves as the department’s fiscal manager.
Supports the organization’s strategic business development efforts.
Directs the organization’s public relations effort.
Conducts market research, analysis, and reporting activities relevant to the organization’s mission, philosophy and goals.
Requirements
Bachelor’s Degree in Marketing, English, Journalism, or other related discipline required
Minimum three (3) years’ experience in community development, public relations, corporate and crisis communications required
Previous experience developing and evaluating effective marketing campaigns
Valid Nevada Driver’s License and car insurance
Familiarity with continuum of care and clinical terminology
Effective oral and written communications.
Knowledge of patient rights and laws pertaining to mental health
Knowledge of printing procedures, graphic arts, photography, and desktop publishing
Benefits
A full benefits package is available the first of the month following just one month of employment!
Desert Parkway offers competitive benefits to include:
Medical insurance (three plans to choose from)
Dental insurance (two plans to choose from)
Vision insurance
401K Retirement Plan
Healthcare spending account
Dependent care spending account
PTO Plan with holiday premium pay
Discounted cafeteria meal plan
Life insurance (including plans for spouse and children)
Short- and long-term disability (with additional buy-in opportunities)
Pet Insurance
Identity Theft Insurance