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information, please see: https://www.arjoblink.arkansas.gov/jobs/4198240
Job Description
Over 20 years ago, Stride was founded to provide personalized learning -
powered by technology. We reached students where they were in their own
journeys. We knocked down their barriers to great education. And we gave
every learner equal opportunity to succeed - however they defined
success. Stride innovated the learning experience with online and
blended learning that prepared them for their lives ahead.
Stride is a community of passionate leaders. Whether teachers,
engineers, curriculum writers, or financial managers - whatever your
expertise or role, we all work to empower futures through learning. And
changing the trajectory of learning itself is one of our greatest
missions. Join us in developing more effective ways to learn and helping
learners build the skills and confidence they need to make their way
forward in life.
SUMMARY: As a Public Relations Manager, you\'ll shape our public
image, manage local media strategies, oversee agency relationships,
create press materials, report metrics, and drive PR successes for
Stride.
ESSENTIAL FUNCTIONS
: Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential duties.
Comprehensive PR and Content Strategies: Develop and implement
holistic PR and content strategies aligned with our company\'s
brand, goals, and objectives. Your creativity and strategic thinking
will be instrumental.
Local Media Strategy Oversight: You\'ll be in charge of the K12
school local earned media strategy and work closely with our
marketing team to seamlessly integrate earned media into our overall
marketing strategy.
Agency Management: Collaborate with external PR agencies in
local markets to support schools. Manage RFP process for new
agencies.
Press Materials Creation and Editing: Craft and edit press
materials, including news releases, media pitches, and interview
briefings. Your ability to convey our key messages effectively is
crucial.
Metrics Reporting: Provide weekly reporting metrics on earned
media. Utilize Meltwater and other sources to track our PR impact,
identify trends, and make data-driven decisions.
PR Wins for Stride: Drive PR successes for Stride departments
and products. Develop and execute press strategies, collaborate with
media outlets, and secure coverage.
Supervisory Responsibilities: None
MINIMUM REQUIRED QUALIFICATIONS
:
Experience: You should have 7-10 years of experience in
communications, with a preference for candidates who have worked in
a PR agency. Your background should demonstrate your ability to
navigate complex communication challenges and deliver impactful
results.
Communication Skills: Exceptional verbal and written
communication skills are essential. You\'ll be crafting press
materials, interacting with media professionals, and representing
our brand externally. Your ability to convey messages clearly and
persuasively is critical.
Analytical Approach: We value an analytical mindset. You\'ll
be responsible for measuring the impact of our PR efforts, so
experience providing metrics to support PR initiatives is a
significant advantage.
Attention to Detail: As a detail-oriented professional,
you\'ll ensure accuracy in press releases, media pitches, and other
materials. Your organizational skills will be crucial in managing
multiple tasks effectively.
Creativity and Latitude: We encourage creativity! You\'ll have
the freedom to innovate and explore new approaches. Bring fresh
ideas to the table and contri ute to our PR strategy.
Self-Motivation and Professionalism: We seek individuals who are
self-motivated, proactive, and maintain a positive and
professional demeanor. Your enthusiasm for PR and commitment to
excellence will set you apart.
Meltwater Proficiency: Familiarity with Meltwater, a media
intelligence platform, is a plus. If you\'re already skilled in
using Meltwater for media monitoring and analysis, it\'s an
advantage.
Media Landscape Awareness: Understanding the media landscape
and staying informed about emerging trends is crucial. You\'ll adapt
our PR strategies to align with industry developments.
Multi-Channel Approach: Experience with a multi-channel PR
approach is beneficial. Whether it\'s traditional media, social
platforms, or influencer engagement, your versatility matters.
Certificates and Licenses: None
DESIRED QUALIFICATIONS
:
A Bachelor\'s degree in Public Relations, Journalism, English,
Communications, or Marketing with a focus on PR or Advertising is
required.
7-10 years of experience in communications
Compensation & Benefits: Stride, Inc. considers a person\'s
education, experience, and qualifications, as we