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IDC Marketing Manager, IDC UK in London, United Kingdom
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and Event Company.
About the position
IDC UK is looking to fill the position for Senior Marketing Manager, Vertical Enablement and Emerging Vendor. The role will be split between supporting our vertical enablement business development director and emerging vendor sales team in the UK as well as some of the Future of X technology practices across Europe.
Design, run and report on marketing plan around Vertical Enablement on select accounts
Design, run, report on marketing plan around Emerging Vendor and Start up / Scale ups initiatives
Practices lead responsible for marketing around Future of Digital Innovation and Future of Digital Infrastructure
Work closely with Sales, Verticals and Practice Leads - create, execute and report marketing campaigns aligned with business goals and research agenda
Increase DB size, develop pipeline, track business/ROI
Planning and execution of Digital Marketing campaigns to drive lead generation as well as brand awareness
Manage and support content creation (webcasts, podcasts, infographics, blogs and eBooks)
Promote engagement in absence of being able to do F2F BD events
Help finalise and promote European Website to drive further engagement
Manage and optimise SEO for new landing pages; and Social Media Advertising for LinkedIn
Explore ABM possibilities
Social media management
Working alongside the in-house graphic/web designer/videographer to create compelling digital campaigns
Internal communication (IDC Amplify, sales meetings etc)
External communications – newsletters
Desirable additions to the role:
To implement ABM
Marketo or automation knowledge
To build Customer Success Stories – to be used as use cases
Experience of managing a modest budget
To develop role by staying abreast of new marketing practices through attending marketing expos/training etc.
To evaluate and advise on new tools and marketing practices
The ideal candidate must possess experience of working within a Market Research or Professional Services organization, preferably in a commercial role.
Preferably 6-10 years of experience with B2B Marketing
Proven track record of generating leads through digital channels
Experience of working with senior stakeholders, industry experts, sales team
Innovative and result oriented
Strong communication and collaboration skills
Campaign management and demand generation
In addition to a competitive compensation package, the position in a highly professional and respected firm, where initiative leading to results are rewarded. IDC is a global knowledge company with a broad range of career challenges and opportunities, and you will become part of a dynamic, international trained network with a driven and collaborative culture.
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, colour, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law
External Company URL: www.idc.com