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Description
Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets?
Amazon Freight is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B2B Marketing Operations strategy. Come join the team and help us make history!
We are looking for a Marketing Manager who will be responsible for owning the Marketing Technology (MarTech) stack for the Amazon Freight Marketing team. This candidate will move between strategy and execution on a daily basis as we iterate and innovate how we recruit and enable our Amazon Freight customers. This candidate will influence and drive functional teams and individuals at all levels of the organization. Responsibilities will include lifecycle marketing program creation, partnering with key program stakeholders to adapt the core components of the EU marketing program based on specific marketplace dynamics.
Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools? Do you love to influence product teams and collaborate on roadmaps? Is quantifying business impact right up your alley?
Key job responsibilities
• Create, manage and influence MarTech product roadmap and strategy. Own overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner, liaising with the Tech team and 3rd party providers when required
• Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead, Onboarded stage, to attrited/reactivation stage.
· Develop tools and capabilities to enable full funnel marketing attribution
• Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce
• Own development of website backend and data reporting
• Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel. Spearhead lead generation machine learning tool
• Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs
About the team
Amazon couldn’t deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, you’ll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.
We are open to hiring candidates to work out of one of the following locations:
London, GBR
Basic Qualifications
Relevant professional Marketing Operations experience in the technology sector (non-internship)
Proven Experience with Marketing Automation platforms (Marketo, Pardot or similar) and CRM Platforms (Salesforce, Adobe architecture/tooling, or similar).
Proven experience with business intelligence tools (e.g. Tableau, Salesforce), for data visualization
Experience with Excel (data analysis, manipulation, macros, charts and pivot tables) and data driven insights.
Experience with A/B testing, marketing optimization, and experimentation and project management on marketing lifecycle
At ease with Cross-functional project development, to influence…
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams, agency partners and C-levels.
Experience with Python programming language.
Experience in scouting and contracting 3RD party CRM providers.
Experience in creating Marketing Attribution models through AI/ML.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. If calling directly from the United Kingdom, please dial +44 800 086 9884 (tel:+448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel:+3531800851489).