Change people's lives and love what you do! Cochlear is the most
recognized brand in hearing health care.
Product Marketing Manager (Healthcare & Medical Devices)
Change people's lives and love what you do! Cochlear is the most
recognized brand in hearing health care.
Last date to apply is Friday, March 22, 2024
About the role
The Product Marketing Manager, for our Acoustics product line, is
responsible for the product management related activities and execution for
the marketing strategy and tactics for products in the assigned product
portfolio. This role is responsible for managing portions of the Osia System
Portfolio, additional Acoustic product management and marketing initiatives
as needed, and continued overall portfolio optimization in a changing market
landscape. This role's key professional marketing audience will be
audiologists, both performing and referring. Responsibilities include deep
knowledge of market and customer segments, market analysis, translating
regional customer needs to inform global product requirement specifications,
inform strategic planning initiatives, work closely with global product
management and regional stakeholders (sales, finance, operations) to
execute on regional product launch, conduct commercial post market
surveillance and initiate/manage/inform marketi
ng campaigns. The Product Manager will also be responsible for implementing
commercial introduction and sustaining strategy, prioritizing product and
customer requirements, pricing, and working closely with key stakeholders
including global marketing, regional sales, recipient services to ensure
regional revenue and customer satisfaction goals are met throughout the
product lifecycle.
This position is located in Denver, Colorado.
Key Responsibilities
- Implements commercial introduction sustaining and optimization strategy,
and product discontinuances, prioritizing product and customer requirements.
- Partners with Global Marketing to plan, manage, and execute regional
product launches, including informing and developing regional product
requirement specification, pricing strategy, promotional messaging,
campaigns and marketing deliverables for the Americas Region, ensuring
appropriate positioning and messaging by channel and customer.
- Leads the management of a cross functional launch teams including
representatives from Sales, Marketing, Recipient Services, Reimbursement
Services, Clinical Affairs, Regulatory Affairs, Customer Service,
Supply Chain, and Quality Assurance.
- Develops and manages communication to the field and customers including
product announcements, communication related to product issues and product
FAQs.
- Creates and trains field staff on product solutions, promotional field
plays and messaging guides, and co-develop external training content.
- Establish and maintain active understanding of the competition including
product offerings, specifications, pricing, commercial strategies,
sales channels, key relationships, and business models. Collects and
consolidates competitive intelligence to inform annual strategic planning
process and inform global colleagues and regional field of relevant tactics
and positioning to influence sales approach on an ongoing basis.
- Conducts voice of customer (VOC), brand awareness, message
testing, market sizing, and other market research.
- Gathers and synthesizes market research insights acquired via partnering
with global groups or professionals within the CAM market to inform product
development, strategic planning, and promotional tactics.
Key Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate
the following knowledge, skills and abilities in your application and at
interview:
- Bachelor's degree Required.
- 5+ years of experience
- Experience in marketing, product management or product service role.
Experience in medical device or health information echnology within hearing
health field is strongly preferred.
- Excellent computer skills with experience in various software packages,
including Microsoft Suite and web-based programs
- Ability to manage and adapt to competing priorities and manage time and
schedules in a fast-paced environment while maintaining a high level of
attention to detail
- Demonstrated ability to prioritize current workload and projects for team
and self
- Excellent written and verbal communication and presentation skills including
the ability to communicate and present to Senior levels of the organization
- Demonstrated ability to effectively communicate with employees across all
levels of the organization and in a variety of settings: one-on one, small
and large groups, and among diverse styles
- Provides timely and helpful information to team and cross-functional
business partners across the organization
- Ability to ensure clarity of expectations for individuals and team and hold
team members accountable for expectations.
- Demonstrated follow through on commitments and ability to act with a clear
sense of ownership
- Ability to uncover root causes for potential issues, propose solutions,
predict potential barriers, and encourage team members to do the same
- Inspires self and team to tackle problems and challenge the status quo to
deliver creative solutions
- Strong ability to interact effectively and proactively with all levels of