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We are looking for someone that will lead all key workstreams within the brand strategy and lifecycle marketing planning. This will be for a subset of CBS series and programs (including Studio programs) as part of a cross-functional planning team. This includes developing strategic, highly creative and effective 360 campaigns to drive awareness and tune-in for entertainment properties, as well as working with third party partners to represent studios series marketing plans for other platforms.
The Marketing Strategist will gather appropriate data and customer insights to develop, produce, implement and measure strategies and plans with mass-media, social media, promotional activities and other tactics that effectively align to the target audience(s) and campaign objectives as set by the cross-functional team. This role will also work with internal teams and external partners, including our media agency and other out-of-house agencies and third-party distributors where applicable, to develop and implement engaging, innovative and strategic marketing and content plans that help drive viewership of our entertainment content.
Come join our team!
Role and Responsibilities
Work with integrated planning teams to build and implement brand, acquisition, content, and engagement campaigns for a subset of CBS series and specials and studios programs
Set clear objectives, identify audience targets, develop positioning statements, collaborate on creative thought-starters, and lead development of 360 media and campaign plans
Gather, analyze and apply customer insights and data in collaboration with research team and planning team to help define effective and innovative strategic marketing and media approaches. Work with research and data science teams to analyze and translate multi-touch attribution insights into optimized media plans
Find ways to use media outlets, opportunities, and content to deepen our relationship with our audiences. As well as drive tune-in and engagement, grow our digital/social channel footprint, and leverage all organic marketing efforts to reach our customers in significant and engaging ways
Act as a motivator who brings big ideas and encourages others to deliver outstanding ideas, obtaining agreement and effectively and efficiently implement ideas at scale
Create and own goals and performance metrics for campaigns frequently measuring outputs against internal and external efforts; monitor regularly to understand efficiency of strategy, creative and media tactics, making recommendations for continuous improvement
Collaborate effectively with cross-functional marketing teams and Cross-Paramount Business Units to ensure strategic alignment, build master campaign plans, and implement cross-promotional opportunities
In partnership with the SVP Media and Director of Media Operations, effectively handle campaign media budgets against all efforts. This includes approvals and tracking of Media Authorizations and tracking/reconciliation of planned-to-actual spend.
Basic Qualifications
5+ years of experience in film, TV and/or affiliate marketing
Marketing team experience with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
Experience leading the creative, strategic and media planning process
Deep understanding of how to use media to drive awareness and engagement with entertainment content including an understanding of digital landscape and creative standard processes for all media
Experience working with Creative Execs, including relationship management, selling through of strategy, creative and marketing plans
Highly data-driven, possessing strong ability gather and apply insights to frame recommendations and results into concise and actionable reports
Ability to develop forward-thinking ideas for a wide range of entertainment campaigns, crafted to drive customer acquisition/retention as we deepen engagement with the CBS brand
Understanding of traditional and digital entertainment marketing, including on-air, display, print, OOH, paid social, performance and digital media channels
Additional Qualifications
Possesses strong decision-making skills and can operate with significant autonomy and discretion
Strong verbal and written communication skills
Creative problem solver with strategic and analytical prowess
Detail oriented with strong project management skills
Ability to prioritize in a complex, fast-paced environment maintaining a high attention to detail
Leadership skills including motivating, encouraging and driving dynamic creative thinking
CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industrys most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.
ADDITIONAL INFORMATION
Hiring Salary Range: $85,600.00 - 107,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.