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// WHO YOU ARE //
You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
// DAY-TO-DAY //
Full understanding and execution of Retail Media PPC products, including platforms like Criteo, Roundel, Instacart, Kroger, etc.
As part of those, knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display are important
Plan, manage, and execute PPC Campaigns for multiple clients and platforms simultaneously.
Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
Understanding of centralized reporting tools
Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size
Communicate with those clients on at least a weekly basis, providing quality and frequent cadences
Present quarterly forecasting and performance to all brands in your book of business
Leverage all analytical and reporting tools available to extract maximum value from available information
Create and analyze performance reports to inform relevant teams.
Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
Constantly learn and experiment new effective bidding, ad placement, and management techniques.
Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
Participate in budget allocation for different channels and platforms.
// WHAT YOU BRING //
1-3 years of Retail Media PPC experience
A track record in driving success in multiple KPI’s for your brands, including ROAS, Total Sales Growth, CAC, etc.
Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
Excellent organization, tactical, analytical/data management, Excel, and communication skills
Work Location: Remote
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