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TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.

Televisa-Univision TelevisaUnivision is looking for an SVP of Lifecyle Marketing who will develop and execute a world-class consumer lifecycle marketing programs for its streaming businesses by maximizing subscriber LTV and minimizing churn.

ABOUT YOU:­­­

The ideal candidate will develop data-driven approaches to: Drive more frequent and lengthy engagement with ViX streaming content; create more personalized, timely and value-add relationships with consumers/subscribers; develop right pricing and promotion strategies to maximize engagement and retention at the most optimal ROI; lead all cross-selling and up-selling opportunities for consumers to engage with all ViX streaming content AVOD and SVOD; turn most loyal consumers into advocates.

YOUR DAY-DAY:

• You will lead all lifecycle marketing initiatives for Univision’s direct to consumer streaming businesses, driving CRM, marketing technology, pricing and customer care strategy.

• Collaborate with the Customer Acquisition team to ensure seamless customer experiences, engagement and retention.

• Working closely with Data & Analytics department translate predictive customer models into actionable tactics and bottom-line growth.

• Develop and implement strategies and best practice to improve and optimize against churn.

• Innovate and implement test and improve strategies across channels and creatives to drive scalable results.

• Analyze performance and relentlessly A/B test against KPIs: CTR, open-rates, NPS, and LTV. Share campaign learnings with the broader org to drive continuous improvement.

• Lead user engagement teams in the management and optimization of retention efforts across platforms (e.g. iOS, Google Play, Amazon, Roku, Samsung)

• Monitor, optimize and report performance on acquisition, retention and winback initiatives

• Develop test plans and experiment with new user acquisition, engagement, retention and winback initiatives, then analyze performance to identify the highest impact opportunities.

• Work closely with programming team to understand the type of content required to grow engagement and long-term usage.

• Collaborate with Partnerships team to influence introductory, retention and winback offer pricing.

• Lead CRM and marketing technology strategy and roadmapping, coupled with understanding the data to improve their campaigns and initiatives, with a lens of automation for the long term.

• Guide the Care Team in opportunities for further efficiency and automation efforts with the latest and greatest tools and practices.

• Build and mentor a talented team growing their own analytical, communication, and leadership skills.

YOU HAVE:

• Proven track record of success leading consumer lifecycle marketing initiatives, including customer adoption/nurture and retention programs hailing from an analogous D2C subscription business

• Depth of expertise overseeing end-to-end marketing programs within multiple channels, email, mobile, social etc.

• Previous successful experience in developing and implementing successful CRM strategies with back-end system knowledge

• Strong understanding of turning Customer Service into Customer Success and how to best retain subscribers

• Demonstrated track record with engaging consumers directly through social/digital channels

• A data- driven cross-functional thinker with superior quantitative and analytical skills and ability to use insights and analysis to guide strategies and make decisions

• A sophisticated strategist with strong technical expertise and organizational capabilities in project and campaign management, market research, communications evaluation, data modeling, relationship skills, and commercial awareness

• Strong knowledge of marketing tech stacks including Braze, Google Cloud, Kochava and predictive machine learning based analytics, like churn propensity modelling

• Demonstrated expertise in D2C based business models, data analytics, customer segmentation and business modeling

• Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization

• Experience with managing relationships across a matrixed organization

• Affinity and appreciation for the Hispanic Audience

ELIGIBILITY REQUIREMENTS

• Must be willing to work from Miami, FL, New York, NY or Los Angeles, CA

• Employment/education will be verified

• Applicants must be currently authorized to work in the United States on a full-time basis

OUR BENEFITS:

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.

Salary Range: $250,000- $340,000 + Benefits

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About TelevisaUnivision

As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.

Sobre TelevisaUnivision

Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com