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Job Title:
Sr Content Marketing Specialist
Department:
Creative & Design
Country:
United States of America
State/Province:
Arkansas
City:
Lowell
Full/Part Time:
Full time
Job Summary:
Under general supervision, this position is responsible for implementing and supporting social media campaigns on major platforms to improve social presence, drive leads and engage customers. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives. This position is responsible for producing organic content, with an emphasis in email marketing, for external client needs.
Job Description:
Key Responsibilities:
• Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar
• Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
• Research facts to ensure accuracy and eliminate errors and misstatements
• Review all marketing materials to correct errors in grammar, spelling, usage, facts and style
• Develop sales content for presentations, RFP templates and trade show events
• Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral
• Work in a team environment and collaborating on content ideas and goals
• Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads
• Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
• Measure and optimize content on a regular and ongoing basis
• Conduct research and interviews for writing assignments
• Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
• Works closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast)
• Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform
• Work cross-functionally with digital and social media teams to optimize content for digital channels
Qualifications:
Minimum Qualification:
Preferred Qualification:
Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred.
Writing and editing skills including experience in market research, copywriting or content management
Ability to work from a content calendar and meet deadlines
Ability to work in a team environment and collaborate on strategy
Knowledge of various styles of writing (AP, APA, MLA, Web, etc)
Have impeccable attention to detail and quality of communication materials developed
Understand social media basic best practices, which content and approaches work on each and why including a basic knowledge of SEO, Google Analytics and email analytics.
This position is not eligible for employment-based sponsorship.
Compensation:
Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.
Benefits:
The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.
Education:
Bachelors: Business Communications, Bachelors: Digital Communications and Media/Multimedia, Bachelors: English, Bachelors: Mass Communication, Bachelors: Public Relations, GED (Required), High School (Required), Masters: Business Administration/Management
Work Experience:
Communications, Marketing
Certifications:
Job Opening ID:
00583827 Sr Content Marketing Specialist (Open)
“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”
J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.
Fortune 500 experience. Career advancement. Nationwide relocation possibilities.
Headquartered in Northwest Arkansas, J.B. Hunt is a dominant force in transportation and logistics, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.
Why J.B. Hunt?
J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.
What are we looking for?
J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.