Shire Senior Product Manager - LSD in Madrid, Spain

We recurrently recruiting for an accomplished Senior Product manager to take an immediate assignment in our Genetic Diseases Franchise.

Previous exposure to Hospitals sales marketing will be highly desirable, as well as an understanding of Rare Diseases.

Primary Role

Provide a brief summary describing the major role, responsibilities and purpose of the job. Summarize key areas of accountability and budget responsibility, if applicable.

A high caliber marketing specialist responsible for achieving marketing objectives for assigned product.

The role is office based however important amount of field based interaction with key prescribers, decision makers and stakeholders will be required.

  • Plan, deliver and implement an annual marketing program for Spain that is consistent with global marketing messaging and Brands positioning and will support the local Brands objectives and targets.

  • Conduct necessary market research and develop appropriate promotional and educational materials (and activities) to support Brands sales and market growth

  • Investigate opportunities for Brands and market development that will enhance perception, sales and patient outcomes in the short and long term.

  • Meet Shire expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation.

  • Build and enhance the positive perception of Shire by demonstrating the Shire Values to customers and community.

  • The list above will be applicable also to other products if it’s needed some temporary support

Essential Functions


Describe the essential job duties. After each, provide an estimate of the percent of time typically devoted to each responsibility (use increments of 5%, all time spent should total to 100% of time allocation). To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Please note the percentage of time spent on each job duty is an estimate for normal operating conditions.

Planning (30%)

  • Create and implement annual marketing program (plan) and launch plans (where appropriate) for Brands by coordinating input from all parties involved that results in a clear marketing strategy, annual objectives, communication plan and opportunities for Brands development and market growth.

  • Participate in the Long Range Planning & produce local forecasts to feed into the Global Brand Planning Processes

Marketing Activities (70%)

  • Drive & Lead the Marketing and Commercial activities

  • Engage & actively participate in Global Commercial Teams

  • Produce marketing information for use by local HGT field personnel including leaflets, brochures etc. Ensure copy supports strategy and objectives for Brands and complies with company processes and relevant Code of Conduct.

  • Create lasting and mutually beneficial relationships with key customers and stakeholders including KOLs, Shire HGT Global Marketing and Medical& Sales Team.

  • In collaboration with HGT Management, conduct market research to provide necessary information for marketing plans and development of market and Brands growth programs.

  • Develop and maintain knowledge of products and corresponding therapeutic areas

  • Research and anticipate external factors affecting the Brands market by remaining up-to-date on all external developments, legislation, the customer base, clinical papers and world-wide media perspectives etc

  • In collaboration with the HGT Lead Marketing Manager, conduct Advisory Board meetings when required

  • Train and communicate effectively with the HGT field personnel to ensure implementation of the strategy and achievement of targets & objectives for Brands.

  • Brief and monitor agencies to ensure integrated marketing communications strategy is reflected in all activities and that communication goals are met.

  • Monitor effectiveness of promotion against agreed objectives.

  • Manage promotional budgets to remain within agreed spending levels.

  • Carry out other related tasks as required by the HGT Manager from time to time.

Note: All planning & marketing Activities will be of application also to any other product if it’s needed some temporary support

Education & Experience Requirements

Include educational requirements or equivalency, required years and type(s) of experience, and necessary licenses or certificates. Specify which are required and which are preferred.


  • Relevant university degree in Science or Pharmacy

  • At least 3 years experience as a Product Manager in pharmaceuticals or biotechnology

  • IT skills in standard Microsoft office applications


  • PhD or Masters Degree in a biological or medical science or medical qualification

  • Business qualification e.g. MBA

  • Experience with product launch in pharmaceutical or biotechnology industries

  • Publications in a biological or medical science – or demonstrated knowledge of statistics or science methodology.

  • Pharmaceutical sales experience with more than 2 years

  • Experience with orphan or niche medicines

Key Skills and Competencies

Describe critical skills needed to successfully perform job, which should be representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The candidate has to be organized and able to manage multiple projects in result oriented manner.

  • He/she should also be able to work on his own without daily guidance/support from superior to achieve goals.

  • Proven ability to develop positive professional relationships with key customers.

  • A high degree of flexibility in a potentially changing market and organization.

  • Positive attitude, enthusiastic approach.

  • Analytical and challenging mind.

  • Commercial acumen

  • Strong presentation, influencing and negotiation skills.

  • Professional appearance and presentation when interacting with customers and colleagues

  • Self-starter mentality.

  • Likely to influence team members through their work, and thus able to train colleagues where necessary, or lead a team of peers in projects and other work.

Other Job Components

Complexity and Problem Solving

Describe the decisions made by the incumbents on a regular basis. Include decisions within the incumbent’s authority to make as well as those decisions that must be referred to a higher level.

  • The person must manage his/her own working schedule to meet objectives and timelines.

Internal and External Contacts

List contacts this job advises, consults and coordinates with on a regular basis. Describe to whom this job is accountable. Indicate each Contact Category (Internal, Vendor, Customer, or Other) and provide examples.


  • Reports to Lead Marketing Manager HGT Spain.

  • Contact with the global team as required, through team-working and projects.


  • Key Opinion Leaders and relevant customers when required

  • Patient organizations and regional medical societies.

Other Requirements

List any other job requirements, including domestic travel, international travel, driver’s license, physical abilities required, etc.

  • Driver’s license mandatory

  • Ability and flexibility to undertake local travel by road or air (as applicable)

  • Ability and flexibility to travel interstate and internationally as required.

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.