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JOB PURPOSE:
ICNow (Ice Cream Now) is the digital commerce arm of Unilever Ice Cream and is a first mover for ice cream deliveries on-demand. To meet our digital commerce ambitions, the Key Account Manager plays a pivotal role in accelerating online ice cream sales across relevant channels.
You will create growth action plans to unlock new revenue streams, develop omnichannel capabilities of retailers and partners, and drive the digital commerce agenda within the internal teams and across the broader Customer Development (CD) team of Selecta.
You will be responsible for data collection of total customers’ online performance, analysis, and storytelling through regular customer business reviews.
You will deliver on perfect store online, brilliant execution of demand generating campaigns, and other operational concerns.
You will be external facing, partnering directly with online marketplace aggregators and ecommerce retailers to help deliver joint business plans and cement Selecta as industry leaders for digital commerce.
Internally, you will work cross functionally with our global teams, omnichannel marketing and other CD teams to evangelize ICNow and develop capabilities in quick commerce, B2B, and other relevant platforms and touchpoints.
KEY ACCOUNTABILITIES:
Business Development and Account Management
Create and execute high impact joint business plans with key customer partners.
Unlock revenue streams by acquiring new partners and expanding store network.
Generate demand to win seasons and occasions through promo planning and execution.
Ensure quality availability and healthy conversion funnel metrics through perfect store online.
Data collection, analysis, and storytelling through business reviews with customer teams.
Drive strategic partnerships with regular cadence meetings and manage dCom agreements.
Cross-functional collaboration with global ICNow team and other internal teams.
Directly reporting to the ICNow Customer Business Manager.
ABOUT YOU:
Believer in the power of ice cream as a want category.
High interest in digital commerce and the channel.
Passion for winning evidenced by a 10X growth mindset.
Champion operator with bias for action and adaptable to change.
Sense of urgency to identify failures and bring closure to issues.
Analytically strong matched with power and substance in communication.
Customer obsessed by using human intelligence to get on the ground truths.
Self-starter with a strong sense of ownership, entrepreneurship, and accountability.
Collaborative and creates an environment where different ideas thrive.
REQUIRED QUALIFICATIONS:
With 1 to 2 years of experience in digital marketing/Ecommerce in a marketing or sales capacity
Familiar with best practices and has working knowledge of key online platform/ media KPIs and
associated analytics.
Has background/exposure in digital and/or performance marketing.
FMCG exposure is a plus.
Strong presentation, negotiation and influencing skills.
Highly operational with high attention to details.
Ability to adapt and respond quickly to a fast-changing environment.
Bachelor’s Degree holder.
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Développement de la clientèle
Job Category: Ventas
Job Category: Customer Development
Job Type: Field Sales Specialist_Modern Trade
Industry: UnileverExperiencedProfessionals