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Executive Social Media Manager
At a glance
Position:Executive Social Media Manager
Primary locationMidland (MI, USA), Michigan, United States of America
Additional Locations Canada United States of America + More - Less
Schedule:Full time
Date Posted:04/29/2024
Job Number:R2050429
At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.
About you and this role
The Office of the CEO and Executive Communications has an exciting opportunity to help articulate and amplify Dow’s reputation and the voice of our primary spokesperson through social media engagement. CEOs who are active on social media and have a robust strategy to support channel activity enhance their company’s brand and reputation, increase credibility and rapport with employees, customers, investors, media and partner companies, and help attract talent.
As the Executive Social Media Manager, your responsibility is oversight, execution and measurement of Dow’s CEO social media strategy. You develop timely and steady social content plans including original and curated content from external sources and through close partnership with Dow’s Content Advisory Board, Corporate Communications, Digital Marketers, Sustainability, Public Policy, geographic and other Dow teams. You work closely with our external partners to help us ensure maximum ROI on CEO engagements. You help define the digital voice of our top executive to help Dow realize our Ambition and achieve key corporate goals.
Responsibilities
Duties, projects, tasks, and activities you would be responsible to execute in this role.
Define and drive CEO social media strategy including social channel prioritization, audience analysis, message development, measurement and alignment with Dow’s brand, Ambition and other external engagement goals.
Partner with Dow’s Content Advisory Board, Corporate Communications, Digital Marketers, Sustainability, Public Policy, geographic and other Dow teams, along with agency support as appropriate, to curate and produce weekly content recommendations for consideration including frequent LinkedIn editorials for posting. This includes researching third-party content that aligns with the strategy.
Craft strategic Seek Together blog content and associated promotional strategies to highlight and amplify key stories significant to Dow’s strategy.
Provide real-time social engagement recommendations as appropriate to capitalize on discussions and trends that are strategic to Dow.
Develop a tiered strategy for following and engaging with strategic influencers including media, customers, key policy leaders, NGOs and other influential leaders.
Ensure a robust social monitoring and listening program is in place for CEO channels.
Benchmark and monitor other industry leaders, competitors and thought-leaders in social media to apply best practices and improve the overall social-media strategy.
Analyze data to determine effectiveness of campaigns and make recommendations on necessary adjustments to drive greater impact. Compile weekly/monthly reports that include metrics on engagement, community growth, and other identified key metrics.
Manage and maintain other online presence activity including Wikipedia maintenance, search engine optimization (SEO), and other activities as necessary.
Benchmark and monitor other industry leaders, competitors and thought-leaders in social media to apply best practices and improve the overall social media strategy.
Qualifications
Exceptional storytelling abilities through social media.
Experience working on cross-functional teams and successfully managing multiple stakeholders.
Strong knowledge of and comfort with key social platforms and their management/measurement tools.
Demonstrated ability to keep a pulse on real-time trends to inform ongoing social media strategy and content across platforms, as well as keep up to date with platform changes and new channels.
A minimum of bachelor's degree with focus in Communications, Journalism, Marketing, or related field OR relevant military experience at or above a U.S. E6 ranking or Canadian Petty Officer 2nd Class or Sergeant (PO2/Sgt) Military ranking required.
At least 3-5+ years of digital/social communications experience required.
A minimum requirement for this position is the ability to work legally in the United States or Canada. No visa sponsorship/support is available for this position, including for any type of permanent residency (green card) process.
Additional Notes
The selected candidate can be located at any Dow site in North America (United States or Canada).
Some travel may be required based on business need.
This position does not offer relocation assistance.
Benefits – What Dow offers you
We invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee:
Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it.
Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.
Become a Dow shareholder through various employee stock programs.
Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
Global Paid Time Off (PTO) policies:
Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
Paid time off to care for family members who are sick or injured.
Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
Join our team, we can make a difference together.
About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visitingwww.dow.com.
As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available onwww.dow.com.
Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR (833-693-6947) and select option 8.