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CRM Campaign Specialist
Date: Apr 23, 2024
Brand: Corporate
Location:
Milano, IT
WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
JOB SCOPE AND MAIN RESPONSIBILITIES:
The overall responsibility of the CRM Campaign Specialist is to support the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value. By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company’s sales and marketing results.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
Identify and develop Omni-channel marketing strategies leveraging, direct mail, e-mail, mobile, to communicate brand values, new product collections, and brand partnerships
Support direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales
Support customer and prospect contact strategies via email, mobile, mail and social media, and additional marketing channels to ensure continuity and improved results
Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification
Analyze performance and impact of Omni-channel marketing initiatives on customer behavior
Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the company business objectives
Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements
NETWORK OF INTERACTION:
INTERNAL: Consumer Insight, CRM Demand Management, Customer Engagement, CRM Managers
EXTERNAL: Marketing, Brand, Ecommerce, Creative Hub, CRM IT
TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE:
Educational Background: Bachelor's degree required. (Masters preferred)
Ability to collaborate with a variety of team members and levels in a matrix organization
Strong problem solving skills
Proven analytical skills
Strong experience with email and mobile campaign management.
Knowledge of catalog and/or direct marketing environment
Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools
Expertise with Targeting tools, such as Microsoft Unica and with CRM systems, such as Oracle Responsys
Experience working with web analytics tools, such as Qlickview, Adobe, Google Analytics
Educational Background in Marketing or Advertising field
At least 5 years of experience in CRM campaign management
LANGUAGES:
Italian
English
We welcome applications from all individuals regardless of their ages, backgrounds, gender, sexual orientation, political affiliations, personal beliefs, or religions. This includes those registered in targeted employment programs under Italian Law 68/1999, in accordance with Article 15 of Stat. Lav and Legislative Decrees 215/03 and 216/03.
Job Segment: Channel Marketing, Event Marketing, Direct Marketing, Ophthalmic, Advertising, Marketing, Healthcare