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Events & Business Project Internship
Date: Apr 17, 2024
Brand: Corporate
Location:
Milano, IT
WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world
JOB SCOPE AND MAIN RESPONSIBILITIES:
We are looking for passionate and motivated, curious and entrepreneurial talents, to join us at our Milan Headquarter to be introduced to the Business Project Marketing Italy Wholesale Team.
The Business Project Marketing team works for the business frames and lenses of Italy and organizes B2B events, takes care of digital communication, works on content dedicated to digital tools for the wholesale channel (goal: working on adoption) and develops marketing campaigns on optical wholesale e-commerce customers.
The person joining the team, will report to the Business Projects Manager and be responsible for activities to support the team.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
EVENT ORGANIZATION - Working on B2B Event Organization (Frames & Lenses): from cost planning to on-site support
DIGITAL COMMUNICATION - Digital Communication Calendar management (B2B Website + Newsletter + Trade Press) and content creation with the support of external agencies and brand marketing teams (internal)
B2B DIGITAL TOOL - Management of digital tools for sharing materials (digital and trade marketing) targeting B2B
E-COMMERCE WHOLESALE MARKETING - Work with Italian Brand Marketing Teams and Corporate E-Wholesale Team to support and develop marketing activities dedicated to E-Commerce Wholesale customers
CONSUMER WEBSITE - Update content consumer sites (Lenses): store locator and brand pages
NETWORK OF INTERACTION:
INTERNAL : Team Marketing (Brand + Trade) + Team Sales (Area Manager Frames/Lenses + Field Account Manager + Sales Account) + Corporate Team (Event Team – Digital Team – E-Wholesale Team)
EXTERNAL : Marketing and Event Agency
TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE:
Educational Background in management - marketing - communication
Preferable if background with 1 internship experience
Experience with office package (excel – power point)
CANDIDATE PROFILE:
Educational Background: management - marketing - communication
LANGUAGES:
Italian - Mandatory
English - Fluent
Job Segment: Ophthalmic, Healthcare