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Oakley Brand Manager - Apparel, Footwear and Accessories
Date: Apr 11, 2024
Brand: Corporate
Location:
Milano, ITMilano, IT
WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
JOB SCOPE AND MAIN RESPONSIBILITIES:
Reporting to the BRAND MANAGEMENT HEAD - AFA, GOGGLES, HELMETS, and working closely with the cross functional teams the candidate’s mission is to drive the Category strategy & GTM execution in line with the Sports Channel industry standards, ensuring effective sell in and sell out of key product categories: AFA (apparel, footwear & accessories).
She/he will drive revenue and volumes in line with the company’s overall goals and objectives, and in addition will help develop specific projects assigned to them coordinating with internal as well as external stakeholders.
The candidate will work closely with key stakeholders within Luxottica corporate, AFA Product and Merchandising team, Regional Business brand managers as well as the broader Oakley marketing organization to ensure internal alignment and integration as well as excellent execution of the strategy.
Challenges will include long working hours considering the West coast time zone of Oakley Headquarter, multiple stakeholders included in business processes and decision making.
This role requires a passionate, agile, articulate, and entrepreneurial candidate that embodies the Oakley values.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
Product Kick Offs: Attend and actively participate in product kick-offs, contributing insights and expertise.
Seasonal Collection Content : Collaborate with product teams to create engaging content for seasonal collections, aligning with brand objectives.
Sales Support Materials: Develop sell in tool materials supporting the sales team, including presentations, catalogues, and collateral.
Naming: Develop creative and engaging names for products and collections that resonate with the brand's target audience while aligning with brand identity and positioning.
Catalogues: Contribute to the creation of apparel catalogues, ensuring accurate and compelling product descriptions.
Product Brief Creation: Develop comprehensive product briefs for Brand communications and sell-in tool creation.
Shoot Attendance: Coordinate and participate in global product photo shoots, ensuring alignment with brand guidelines.
Product and Technology Copy: Craft detailed and compelling internal and consumer facing product and technology copy, descriptions, and explanations that effectively communicates features and benefits.
Tortona - Flow, Storytelling : Contribute to the development of Tortona presentation flow and storytelling elements to enhance the impact of product messaging.
Samples: Collaborate with cross-functional teams to provide product samples for sell in and brand campaign photoshoots
360° Go-to-Market Orchestration: Coordinate the different functions and channels for the implementation of campaigns aligned to the product and brand direction, ensuring seamless execution across all touchpoints and maximizing campaign impact.
NETWORK OF INTERACTION:
INTERNAL : Oakley Brand Team, Social, PR , AFA Product and Merchandising team, Business Brand Managers, Sport Marketing team, Omnichannel (Wholesale, Retail, E-Commerce), Brand Activation.
EXTERNAL : Agencies & Various vendors
TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE:
Educational Background in International Marketing, Sport Marketing, Business, or a relevant field.
+5 years of professional experience in the sporting goods industry, preferably in Apparel & Footwear.
Passionate abouts sports and knowledgeable about sport apparel.
Prior experience on a global brand or in a global management role.
Experience in Product or Brand Marketing execution & Go to Market experience.
Experience in working with agencies and short timeline deliverables.
Strong problem solving, negotiation and persuasion skills.
Organizational skill and ability of managing multiple projects.
Solid experience with full Microsoft office Suite
Product & Business acumen.
CANDIDATE PROFILE:
Educational Background: Masters / Post graduate degree in Management ( Business, International, Marketing,)
LANGUAGES:
English – preferably Native speaker ( Italian is a plus)
We welcome applications from all individuals regardless of their ages, backgrounds, gender, sexual orientation, political affiliations, personal beliefs, or religions. This includes those registered in targeted employment programs under Italian Law 68/1999, in accordance with Article 15 of Stat. Lav and Legislative Decrees 215/03 and 216/03.
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